Hit the inbox, not the spam box.
How It Works
Deliverability is the ability of your email to be delivered, accepted by the Internet service provider (ISP), and placed in the inbox. You can have the greatest marketing campaigns ever, but if your deliverability is poor, subscribers will never see your emails in their inbox.
When performing a deliverability audit, we focus on a few factors:
• Spam Trigger Content/Spam Filters
• Blacklists & Spam Traps
• User Engagement (Open/Click, Whitelisting, Starring)
• Hard Bounces
• Complaint/Spam Ratio
• IP Address Reputation
• Sender Domain Reputation
Pinpointing and solving deliverability issues ensures your emails land straight in the inbox, avoiding the dreaded spam or promotions folders.