Email Deliverability is the art and science of ensuring your marketing emails are delivered, accepted by the Internet service provider (ISP), and placed in the inbox. You can have the greatest marketing campaigns ever, but if your deliverability is poor, subscribers will never see your emails in their inbox.
We start by performing a deliverability audit, focusing on a few factors:
• Spam Trigger Content/Spam Filters
• Blacklists & Spam Traps
• User Engagement (Open/Click, Whitelisting, Starring)
• Hard Bounces
• Complaint/Spam Ratio
• IP Address Reputation
• Sender Domain Reputation
After having identified what is preventing your emails from being delivered, we use advanced techniques to increase your inbox placement and sender score.
Interested in avoiding the spam folder? Let's strategize together