Challenge
ESP Migration and Email Channel Growth
FilterBuy is a leading air filter replacement brand, shipping to homes and businesses across the US.
After two years with SendGrid, FilterBuy were moving to the Klaviyo Email Service Provider (ESP) with no engagement data, only a handful of automated emails and no campaigns.
FilterBuy’s email marketing wasn’t as effective as it can be and they needed help to migrate the email list to Klaviyo, warm it up, and start sending out campaigns to a wide audience, with the ultimate goal of email revenue growth.