By authenticating your email, you're verifying yourself as a legitimate sender, thereby decreasing the chances of your emails going to spam. Needless to say, ISPs trust authenticated senders more and are more likely to deliver your emails into the inbox. SPF or Sender Policy Framework helps you prevent spammers from sending messages on behalf of your domain. DKIM or DomainKeys Identified Mail helps you prevent email spoofing on outgoing emails. Lastly, DMARC, or Domain-Based Message Authentication, Reporting, and Conformance, ensures that a legitimate email is properly authenticating against SPF and DKIM standards. If this is getting too complicated and you need help setting things properly, schedule a call with our email experts.