Top 12 Examples of Re-Engagement Campaigns
If you’ve used different subject lines, tried different send times, mixed up your content, and your subscribers still won’t engage with your emails – then it’s time to launch a re-engagement campaign.
According to a study by Salesforce, 63% of marketers said that re-engagement campaigns are “very effective”. A study by Return Path found that 45% of recipients who had received win-back emails read subsequent messages.
By sending a re-engagement email to your inactive subscribers, you’ll see who is still interested in your brand and is very likely to generate some immediate sales!
To get you inspired, here are a few awesome ways different brands have approached the re-engagement email.
1. Pottery Barn
Subject Line: We’ve Missed You! Here’s 15% OFF EVERYTHING – Even Furniture!
Subject Line: We Want You Back!
Subject Line: Just Remember…We Just Love Treating You: Shop Our Sale & Get 20% Off Everything!
Subject Line: It’s Been a While!
5. Urban Outfitters
Subject Line: There’s Still Time!
7. West Elm
Subject Line: 20% Off. Because We Miss You ❤
8. West Elm
And another one from West Elm:
Subject Line: We Still Miss You. (And You Still Have 20% OFF!)
9. Mark and Graham
Subject Line: 20% off Because We Miss You!
Subject Line: We’ve Missed You – NEW Special Offer Inside
One more from Williams-Sonoma:
Subject Line: WE MISS YOU! Don’t Pass Up This Unique Code Inside + Complimentary Shipping
12. Pottery Barn Kids
Subject Line: ✨ We Miss You! ✨ We’re Singling You Out for This: 20% OFF Expires TONIGHT
What’s the worst-case scenario? They’ll want to unsubscribe and that’s all right too. At least you’ll be able to clean up your email list. It’s really a win-win.
If people do choose to unsubscribe from your emails, you can always use the opportunity to connect with them via different channels. At the end of the day, that is the point of marketing – creating multiple touch points.
Here is a video from Hubspot that pops up when somebody tries to unsubscribe. Not only is it super hilarious, but it also directs you to different ways people can continue to engage with the brand.