If you've used different subject lines, tried different send times, mixed up your content, and your subscribers still won't engage with your emails – it's time to launch some re-engagement email campaigns.
According to a study by Salesforce, 63% of marketers said that re-engagement campaigns are "very effective". A study by Return Path found that 45% of recipients who had received win-back emails read subsequent messages. By sending a re-engagement email to your inactive subscribers, you'll see who is still interested in your brand and is likely to generate some immediate sales!
To get you inspired, here are a few awesome ways different brands have approached re-engagement emails. And you can always come to our team
of email experts for some stunning campaigns of your own. 1. Pottery Barn Subject Line:
We've Missed You! Here's 15% OFF EVERYTHING – Even Furniture!