There are lots of ways to survey your customers, and one of the most popular and effective ones is via survey emails. Among the largest benefits of sending a survey email invitation is scale – you're just one click away from gaining insight into potentially your entire customer base! However, this requires that your respondents actually open, read, and click your email.
Regardless of the audience type, the copy in your survey email plays a key role in persuading your targeted respondents to complete your survey (average response rate for surveys sent via email is around 30%).
We've compiled some samples of great survey email copy below: 1. BarkBox
Remember to write about how important the respondents' feedback is and how it will help you improve your product or service. Including an image and using bright colors is an effective way of attracting your customers' attention.