The copy in this email from Offerman Wood Shop really uses language to paint a picture of a rustic, sophisticated feel. It is completely consistent with the branding, products, design, and audience.

Do you think that a copy of an ordinary product can't be engaging? You can always use some light-hearted humor to inject some personality into your copywriting, like what Woot Woot Shop did with this container:

Draw attention to your copy with highlighting, use of color, and arrows. Though these may remind you of loud, screaming sales pages, if you use it carefully, it can be effective.

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