Klaviyo's newest update: Coupons in Klaviyo Forms

What is it all about? Klaviyo recently announced a new update to their Klaviyo Forms. Growing the number of subscribers across multiple channels is key for every online brand. That's why they added Klaviyo Forms to every Klaviyo account and are ready to take them to the next level by revealing some new enhancements.

With Klaviyo's new feature, Coupons in Forms, brands will have an easy time generating both unique and static, click-to-copy coupons in their Klaviyo Forms. They will be able to add the new "Coupons" block to new and existing forms.

How does it work? When you add the Coupon block to your Form, you'll immediately get the option of displaying a unique or a static coupon. If you select a unique coupon, the customers will no longer have to leave the website to retrieve their one-time use code. By using the new click-to-copy functionality, customers can copy their code and apply it at checkout in only one click.

As a result of this update, brands can keep their onsite conversion rates high without the risk of shoppers abusing the coupon or hurting the attribution reporting.

If you're interested in learning more about the advantages and disadvantages of static and unique codes, as well as all the details regarding them, feel free to take a look at this article.



MARTECH


Constant Contact forms an integration with Stripe


Source: Giphy
Zoom in: Constant Contact, a digital marketing platform, forms an integration with Stripe, a financial payment platform. As a result, millions of businesses that use Stripe will have access to Constant Contact's marketing solutions inside their Stripe Dashboard. These are templates, list growth tools, and email performance analytics.

As Ben Kaplan, VP of Product at Constant Contact puts it, "Small businesses need time-saving tools that can help them reach customers without adding more work to their already full plates. Integrating with Stripe enables us to help solve this pain point for our customers by converting transactions into engagements."

In addition, the companies that use Constant Contact and Stripe will see their customers' contacts and transaction information automatically synced and customer segments generated. Stripe's software and APIs are used to accept payment, send payouts, and manage businesses online.

This follows the launch of Stripe Apps and Stripe Apps Marketplace in May and it shows Constant Contact's commitment to innovation in the interest of small businesses.

For more deets, head over to this page.



DIGITAL MARKETING


Litmus and HubSpot's NEW marketing report


Source: Litmus
Ready to dive into some interesting insights regarding marketing trends for 2022?

HubSpot partnered with Litmus, Rock Content, and Wistia with the aim to create a new marketing report which will help marketers find out which trends they can leverage this year and how they can prioritize their strategies.

This report includes data from over 1,600 surveyed marketers, 3 expert interviews, and over 50 stats and trends.

We definitely recommend giving it a read! You can download the report here.