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Email Newsletters: Greatest Examples of Email Copywriting

Email Newsletters

The ability to create an effective copy for email newsletters is crucial for boosting your business in any industry. Original email can speak volumes, especially, if you are an online retailer.

Good copy can help to give life to your brand and differentiate it from your competitors.

“The best way to have a good idea is to have a lot of ideas.”
Dr. Linus Pauling

That’s why we’ve collected some of the best examples of email copywriting from the eCommerce world that may inspire you as well. So, if you are in need of a lightbulb moment take a look at the greatest newsletters examples ever!

Hope, you’ll enjoy it.

1) Offerman Wood Shop

The copy in this email from Offerman Wood Shop really uses language to paint a picture of a rustic, sophisticated feel. It is completely consistent with the branding, products, design, and audience.
newsletter 1

2) Woot Woot Shop

Do you think that a copy of an ordinary product can’t be engaging? You can always use some light-hearted humor to inject some personality into your copywriting, like what Woot Woot Shop did with this container:
newsletter 2 newsletter 2 b

3) Hillary

Draw attention to your copy with highlighting, use of color, and arrows. Though these may remind you of loud, screaming sales pages, if you use it carefully, it can be effective.
newsletter 3

4) J. Crew

Sometimes a little mystery and a lot of ice cream go a long way. Check out this intriguing email from J. Crew.
newsletter 4

5) One Month

Offering great, practical content is always a good way to engage your audience. Here is a One Month newsletter that’s loaded with useful content:
newsletter 5

6) 500px

Promote a contest, and make it fun!
newsletter 6

Weekly - Banner blog

7) Hanky Panky

Emotions, words, and colors are powerful. Combine them in perfect unison like in this Hanky Panky email.
newsletter 7


Great copy should fit your content. This piece brings out the high-end artistic feeling, with not only the words but also the font and selective spacing.
email newsletters - example 8

9) Uncommon Goods

Why keep customer segment profiles just for your internal use? Here Uncommon Goods displays gifts for all the different people in your life.

email newsletters - example 9

10) Oxfam

Gamify and personalize. Make it an I-you communication instead of Us-You.

email newsletters - example 10

11) Frank Body

Questions always pique curiosity. Simple copy and a good question can often be enough to drive additional engagement.

email newsletters - example 11

12) Mr Foggs

Copy should be consistent with design. This old Western “poster” style fits wonderfully with the copy.

email newsletters - example 12

Make sure to subscribe to Essence of Email Weekly to receive the top stories from the email marketing world in your inbox once a week. You can also check out our previous email newsletters here.

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