The dads of the world are finally getting the love they deserve.
Father's Day used to be completely overshadowed by Mother's Day, but things have changed over the last decade.
Although people still shop less for dads than they do for moms, spending rose by 70% to a predicted high of $15.96 billion in 2019 – good news for email marketers and a great reason to plan Father's Day campaigns.
According to the National Retail Federation (NRF)
, the biggest spenders are those aged between 35 and 44 years. Meanwhile, gift cards, clothing, and special outings are among the most popular gifts for dads.
So, what does all of this mean for your business? Well, although it's a relatively small holiday, Father's Day is a great opportunity to capitalize on holiday spending.
But to do that successfully, you'll need to connect with your customers and stand out from all of the other email campaigns flooding their inboxes. A lot of this comes down to copy and to get you inspired, we've come up with some ideas for catchy subject lines, creative body content, and fun CTAs.