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May 8, 2020

EMAIL AUTOMATION

ActiveCampaign makes automation recipes accessible to eCommerce businesses

ActiveCampaign, the Customer Experience Automation (CXA) platform, just became a lot more accessible. On May 5, the platform launched ActiveCampaign Marketplace, which enables businesses to easily search for automation recipes. The new Marketplace builds on their successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016. ActiveCampaign helps businesses of all sizes, among which are many eCommerce brands, to get the resources they need to build connections with their customers.

Automation recipes are basic templates that give you a starting point when creating email automations. They’re designed to be imported into your ActiveCampaign account, so you can easily tweak and adapt them to your business’ specific needs.

Some of the ready-to-use automation recipes are: 

  • Welcome Series
  • Follow-up after a purchase or the encouragement to complete a digital purchase (e.g. abandoned shopping cart)
  • New contacts segmentation
  • Automatic sales stages updates

To get a better understanding of ActiveCampaign’s many features, you can watch a visual presentation of the flows in this YouTube video.

ONLINE EVENTS

Litmus announces their 2020 Litmus Live events

Litmus recently announced that their annual conference, Litmus Live, will take place entirely online this year. The conference will be transformed into a completely digital experience, called Litmus Live Everywhere, giving marketers a whole host of virtual learning and networking experiences. Attendees will benefit from Slack-based networking opportunities and office hours, specialized webinar sessions, and on-demand access to all recorded webinars. Keynote speakers, including industry leaders and Litmus executives, will deliver inspiration and actionable advice. 

The annual event, now in its fifth year, is typically attended by all levels of industry professionals, from CMOs, VPs, and directors to email marketers, strategists, and copywriters. Each year, organizers aim to give marketers the tools they need to create successful email marketing strategies and in that sense, this year’s event will be no different. 

Starting this month, there’ll be monthly virtual events called Litmus Live Days, building up to a week-long Litmus Live Week in September 2020. Litmus Live Day, taking place on the third Tuesday of every month, will include two live hour-long webinars based on that month’s theme. Each webinar will have two tracks, one geared towards developers and one for marketers. You can take a look at the agenda here.

New for the 2020 programming, email practitioner attendees can now be part of a two-track – email designer or email marketer – Litmus certification program. The program culminates in a final exam and a Litmus certification celebration during Litmus Live Week. In another new move for 2020, Litmus is launching the Email First Awards. The awards recognize email practitioners, coders, and marketing teams who prioritize email in their marketing mix.

“Litmus Live attendees said they wanted a virtual replacement for the conference, rather than having to wait until next year. That’s why we’ve created this new digital event series to provide relevant, compelling, and practical content, helping organizations master email marketing and achieve marketing excellence,” says Melissa Sargeant, CMO of Litmus.

SMS MARKETING

SMS marketing solutions to help brands stand out in a crowded marketplace

DojoMojo, the partnership marketing company, recently introduced SMS Marketing. This is a brand-new mobile marketing solution that enables brands to acquire and grow new audiences, generate engagement, and drive conversations with customers to maximize conversions.

eCommerce is currently the only available shopping option for many people and advertisers are flooding social channels in an attempt to reach consumers at home. So, it has become increasingly important for brands to cut through the noise and make an impact. Incorporating an SMS function enables brands to build a direct relationship with their customers in a way that other channels fail to deliver. 

Research shows that SMS open rates are as high as 98% and it takes 90 seconds for someone to respond to a text, on average. SMS marketing also tends to be less intrusive than email because recipients have to deliberately opt-in. It’s likely that this is why 75% of people are happy to receive offers from brands via SMS. 

DojoMojo claims that SMS Marketing can ultimately produce an increase in return on advertising spend.

“With people spending increased time at home and purchasing more through eCommerce than ever, a precise digital marketing strategy is critical to managing revenue for your business during this difficult period,” says Colin Darretta, Co-Founder and Partner, DojoMojo. “Our clients have reported that sending SMS communications along with email and other channels are more likely to convert to sales.”

EMAIL DESIGN INSPO

Let’s get social!

Need some design ideas for your next email newsletter? Take a look at this email template, complete with social media elements and designed by Essence of Email for Privy’s email templates library.

Inviting subscribers to follow your business on a social network via email may not seem intuitive, but it is an easy and effective way to grow your lists of followers. Your email list is full of people who are already interested in your business. Encouraging them to interact with you on social media can help build your relationship and keep your business at the forefront of their minds.

To create an email that’s as effective as possible, ensure that it is:

Informative: Let your readers know what they’re going to get or learn about if they start following your business on social media.

Easy to read: Include clickable social icons and a straightforward call-to-action, such as “follow us on social media.” Aim to make it as easy as possible for your readers to connect with you and remember to add links to all of the accounts that you use.

Short: Just like any invitation, you should share important information, make the copy fun and personable, and stick to the topic at hand — your social accounts. You want to keep readers focused.

Attention-grabbing: Use bold colors, clever copy, or striking images you’ve shared on your social accounts to get readers to take notice.

Happy emailing!

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