Unlike last year's holiday season, when we still could feel the consequences of the pandemic, this year apparently is set for success and ground-breaking stats
! The deets:
According to Adobe Analytics
, this Black Friday, U.S. shoppers spent $9.12 billion
online, which is a 2.3%
increase compared to last year. And according to Mastercard SpendingPulse, the total (both online and in-store) Black Friday YoY U.S. sales climbed a whopping 12%
(excluding automative)! "On the heels of two very atypical holiday seasons, 2022 is showing signs of normalcy. Well, as much normalcy that a holiday season with economic clouds hanging over it can give us,"
said Bruce Williams, Head of Performance Marketing at Dentsu Media U.S.
rise compared to the same day last year was noted by Shopify
's merchants, who generated $3.36
billion in sales.
And that's not all! 48%
of all online Black Friday purchases happened on a smartphone, which is a spike of 44%
from last year. This just shows us that consumers are relying more and more on their phones when doing online purchases.
According to Vivek Pandya, Lead Analyst at Adobe Digital Insights, "As Black Friday hit record spending online, we're also seeing more prominent signs of a budget-conscious consumer this year. Shoppers are embracing the buy now, pay later payment method more this year to be able to buy desired gifts for family and friends."
From November 19 till November 25, orders using the "buy now, pay later" payment plan increased by 78%
, which is a significant rise compared to the week before.
And what does the Cyber Week data show? Find out in the next edition of the Weekly! :)