Check out our 2021 Email Marketing Guide that will help you master your email strategy.

May 1, 2020


A Shopify app helps people shop local

Shopify, the widely used eCommerce platform, has just launched a consumer shopping assistant app of its own. Simply called Shop, the free app was released on Tuesday with the aim of improving customer service and driving repeat business to online stores. The app has moved Shopify further into the consumer space and stocks rose following the launch. 

Shop offers personalized product recommendations and allows users to offset the carbon emissions of their deliveries. It also tracks packages, provides one-click checkouts, and simplifies returns. The addition of local filters means that Shop’s users can locate nearby merchants and browse their inventory, thus supporting their local businesses. 

Carl Rivera, General Manager of Shop, explains that “Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible. Now, we want to do the same for customers. We set out to solve the common pain points in the customer’s shopping journey today while developing specific features, like local business discovery, that will be relevant today and in the future.”

The company also says that Shop Pay will ensure seamless payment and checkout across all brands on the app. “In a world of increasing physical separation, we want to help businesses deepen their connection with their customers and, over time, understand what they want to continue to build trust and loyalty,” Shopify stated.


Mondays dominate email open rates during the COVID-19 crisis

Monday is currently the best day of the week for sending marketing emails, according to BounceX’s COVID-19 Retail Pulse report. 

The report shows that email opens jumped to 49.50% on Monday, April 13, plunged to 21.93% on Saturday, April 18, and bounced back to 36.4% on Monday, April 20. On Monday, April 27, the open rate hit 41%. Overall, the rates are higher now than in March, which is possibly a result of subscribers’ increased interest in COVID-19-related content.

Click rates have also increased since early March. However, it’s difficult to explain why they seem to decline on Mondays. For example, click rates hit just 0.07% on Monday, April 13. However, they rise once again on Saturdays. 

Meanwhile, email conversions hit a dramatic spike of 102.63% on Friday, April 17. But on Monday, April 27, this slumped to 66.94%. Friday, March 24 saw a peak in email revenue. 

The report also shows that the number of website visits jumped on Thursdays, peaking on April 16 and April 24. This was accompanied by revenue highs on the same dates. However, rates flattened off around the 27th.

In the UK, the highest numbers of conversions and revenue were reported on Friday, April 17, while visits peaked on Sunday, April 26th. Take a look at this post for more insights.


COVID-19: The impact on email volume

Typically, email volume decreases in February and makes a comeback in March. But this year has been different. According to Cheetah Digital’s Email & Mobile Benchmark Report, the volume rose more slowly in 2020 than it did in the same period in 2019.

Based on an index value of 100, February volume was 5.5% lower than January in both years. However, March 2020 saw a smaller rise than the 7% increase reported in 2019.

Meanwhile, the overall click-to-open rate slumped to 11.1% – a 5.7% decline from the same period last year– and transaction rates declined by 30.9%. The report also revealed a 33.7% hike in the unsubscribe rate, to 0.12%. However, revenue-per-email grew by 22.2% and the average value rose to $188 — a 19.2% increase. 

Results differed across categories including finance, media, retail, and service and travel, giving us deeper insights into industry sectors. 

Altogether, across all sectors, mobile accounts for 52% of all clicks. This includes 59% for finance, 31% for media, 60% for retail, 50% for service, and 54% for travel.


Email design with a side of social proof

Order confirmation emails have one of the highest engagement rates, with an average open rate of 65%, an average click rate of 17%, and an average order rate of 3.77%. A large number of customers (64%) considers confirmation emails to be the most valuable type of emails.

However, confirmation emails are often underutilized by eCommerce brands. When used thoughtfully and correctly, they can be a very effective way to keep customers engaged and turn first-time buyers into repeat customers. 

To grab your subscribers’ attention and turn your confirmation emails into revenue generators, you need to make your emails stand out. But crafting the perfect email doesn’t have to be difficult – our designers at Essence of Email collaborated with Privy to create these free email templates! Check them out today!


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