February 21, 2020
Valentine’s Day 2020: Top shopping insights
Mobile commerce was the biggest driver of sales (65%) this year and accounted for twice as much Valentine’s Day traffic as desktop (35%).
Additionally, with the accessibility of mobile devices in mind, consumers have been postponing their shopping until the very last minute; the buying spike occurred pretty late – on February 13.
US consumers placed their orders earlier this month, whereas the UK shoppers left it all for the Valentine’s Day week. This reflects the advanced delivery options in the UK, where it’s common to order at the last minute and have the package delivered the very next day. However, it also suggests that UK shoppers may need a bit more marketing to get into the Valentine’s shopping mood earlier.
The report also indicates that purchasing less expensive gifts is becoming more popular. Luxury gifts, including things such as jewelry and expensive lingerie, have been replaced with less expensive options – most notably chocolate. What is more, the good old Valentine’s Day cards are so two-thousand-and-late.
Altogether, eCommerce brands need to keep in mind that convenience is the key. Shoppers today grab their mobiles at the last minute and expect to find a gift quickly with last-minute delivery options. Investing in mobile experience and smart merchandising, as well as creating a slick and personalized mobile shopping experience, should be the aim for 2020.
Be your customers’ chosen one!
RETENTION MARKETING PLATFORMS
What’s new in companyland?
With the acquisition, MarketVolt customers will be able to remain on the MarketVolt platform; in addition, they will gain access to the industry-leading email marketing and CRM tools. Benchmark’s powerful yet simple drag-and-drop email builder enables businesses and marketers to build professional emails in a matter of minutes.
“This is just one of many exciting announcements in the year ahead for our employees, customers, and shareholders, and a big step toward fulfilling Benchmark’s global mission of helping businesses everywhere ignite relationships with their customers,” said Benchmark Email CEO Jonathan Herrick.
How can automation drive B2B growth?
As Darth Vader once said, “I find your lack of automation disturbing.”
Marketing automation relates to using software to automate marketing activities. Those activities follow a strategic order based on customer analytics and triggers in customer behavior. Many companies automate email marketing or social media posts – the aim is to provide customers with a more personalized experience.
Either B2C or B2B, businesses have one main end goal: to generate more leads and more sales.
This article, published by CioReview, provides you with 5 tips for optimizing the automation process:
1. Set the right KPIs
2. Keep an email workflow
3. Utilize personalization
4. Use proper segmentation
5. Set lead scoring system and sales notifications
May the automation force be with you!
Email design inspo of the week
Interactive content includes anything that your subscribers click on, swipe, or interact with in any other way. According to Martech Advisor, interactive email content increases the click-to-open rate by 73%; adding videos to your emails can boost click rates by up to 300%.
1. Image Rollover Effect and how it can be used to create product teasers and product descriptions
2. Radio Buttons and how to code them
3. Regular Buttons and their code in different email editors
4. Surveys and how to embed a simple Google Form inside an email
5. Gamification Elements and how to deal with their complexity
What is more, you can check which email clients support these techniques.
Take a look at the full tutorial here and prepare to be one with the force of interactive emails.
VIDEO AND EMAIL MARKETING
Have you ever used video in email?
You can’t stop the rise of video, any more than you can stop the suns from setting. This medium has become increasingly successful and popular over the past few years. Adding videos to your email marketing could significantly increase conversions, grow brand awareness, entertain your subscribers, and show off your products and services.
Additionally, videos in emails will differentiate brands from their competitors – the emails containing them will stand out and definitely receive more attention. Here are a few additional benefits:
1. Videos are attention-grabbing, as people find them more engaging than plain text and images
2. They are time-effective, as information is communicated way faster and it’s easier to digest
3. Videos boost SEO by grabbing more attention and getting more social shares, which positively affects your rankings
But, where to start?
EMAIL NEWS. AS IT HAPPENS.
Top stories from the email marketing world.
No ads. Only news that matters. Sign up.