When developing an email code, there are a few things to consider.
We start with a solid code foundation that helps your emails display correctly across different devices and email clients. Our developers then code a custom block or HTML in order to achieve a layout or functionality that is not possible with the native drag and drop builder. We also add and modify Shopify scripts in order to adjust the ESP integration.
Achieving the desired look and functionality by pulling custom variables and creating dynamic blocks, including RSS blog feeds, reward points, unique product grids, and conditional blocks.