The way to create the most effective emails is to perform A/B tests. Email A/B testing helps you avoid unnecessary risks by allowing you to target your resources for maximum effect and efficiency.
Together, we'll decide which A/B tests to start running, and then analyze and draw conclusions from relevant data in order to decide on future tests and ensure the best results.
End Result
With strategically placed A/B tests we gain a thorough understanding of what the audience is looking for and get solid backing for every decision we make.