Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and loyal subscribers. In fact, according to Convince & Convert research, 33% of email recipients decide whether or not to open an email based on the subject line alone.
That's why it's so important to craft subject lines that are compelling enough to get people to click through.
So, what features should an effective subject line possess? According to MailChimp, the most effective email subject lines are brief, descriptive, and include a compelling reason for the user to click 'open'.
By contrast, like a persistently overlooked but deeply capable younger sibling, preheader text has been overshadowed by the subject line for too long. In brief, a preheader is a text that comes after the subject line when an email is viewed in your inbox. It's often used to give your email list a taste of what's inside the body of your email.
Here's what subject line and preheader look like if you're accessing emails using a laptop: