Once we finished the integration between the client’s ESP and shopping cart, we saw and immediate jump in subscriber numbers, as well as client engagement metrics and revenue. We didn’t stop at this, however, and continued including new items, such as a popup overlay, which helped us get an even stronger subscriber influx.
Making beautiful campaigns and efficient automations became the fundamental principle which guided our strategy with Food to Live, and it brought great results, with the client saying they’ve ‘achieved email sales target’ in every client satisfaction survey we sent up to date. Additionally, the client is enjoying a good, healthy relationship with their subscribers through various items in a nurture sequence, which was one of our initial long term goals.
Building a successful email marketing channel is not always just about revenue, but also about being efficient, mindful, and resourceful, and we achieved a complete success in this with Food to Live.
The presented goals and changes we implemented for Food to Live are only the tip of the iceberg. Considering the client’s industry, as well as the good base we created with our engagement so far, we feel there’s a lot of potential for this channel to improve and keep growing in the future. New technologies, new integrations, new platforms – every option is open and viable.
This case study showcases how building relationships, campaigns, and flows are all required in synergy to make a channel really blossom and grow strong. Creating beautiful emails and showcasing the product in the right way are very important reasons why a channel’s revenue is high, while building relationships with your customers is definitely not something that can just spring up overnight – it takes consistent strategy, effort and patience.