Custom-made master email template for eCommerce brands

Data meets creativity and intuition

For our client, 1Thrive, we created a responsive template with several key points important to the brand:

Data-driven approach: We extracted heat maps from their past emails to see which sections had the highest click rates. Based on these maps, we created an intuitive template with several highlighted blocks that will further improve click rates and engagement, conversion, and sales.

On-brand experience: We updated and improved the client's template to better align with their website and the overall look and feel of the brand. By doing this, recipients will get a seamless brand experience across all channels.

Seamless template flow and composition: A great template contains all the possible sections a brand might feature in their emails.. Not every section will be used in every email, but it's important that they're included in a template. That way, the brand's internal team, or an agency, can add or remove sections without breaking the template flow.

Different product promoting sections: For a brand with a strong product, finding different, creative ways to promote it is a must. To avoid bland, uniform emails, we created several different product grids that the client can switch between, depending on their needs and goals.

1THRIVE

One template to wow them all

Our client, Decocrated, is an exuberant brand that offers stylish home decor products. Here's what we achieved when creating their email template:

Customizability: This client offers seasonal subscription boxes. That means there's four different thematic units for their emails! So, to make the email creation process faster and easier, we crafted a highly customizable template with replaceable sections. This way, emails for all four seasonal boxes can be created with one template.

Brand building: The client rebranded, so it was important that the new template would be coherent with the new brand image and visuals. To achieve this, we took inspiration from their website, translating the brand imagery into an appealing email experience.

Segmentation-friendliness: The brand's audience is split into dedicated customers and new visitors looking to discover the magic of Decocrated. The two groups have different needs and journeys. To suit them both and provide a seamless customer experience, we created several different product feeds for email. This way, emails can be adjusted quickly and efficiently.

Decorated

What eCom is all about

Whisker Seeker Tackle is the perfect example of a product-oriented eCommerce brand. When creating their template, we focused on:

User experience and clarity: Providing meaningful and relevant customer experience should be every brand's top priority. We did this by carefully combining Whisker Seeker's visual identity, creative product displays, and logical, easy-to-use sections leading customers through a simple and efficient journey.

Creative product display: With a wide array of different products, using a single product feed in every email in a no-no. So, to emphasize product benefits, we created several different product feeds – each perfect for a different product group. Direct and eye-catching, these feeds will help every customer find the right product to fit their needs.

Highlighted promotional elements: A variety of products calls for many different promotions and sales! To be clear and provide value to recipients, each promotional element in this template has been thoroughly thought out, designed, and implemented. Carefully positioned promotional copy, discounts, products, and calls-to-actions will increase the click rates and sales, all the while enhancing the customer journey and experience.

Whisker Seeker