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2021 Email Marketing Guide

Q4 2020 REPORT
Based on key developments and trends from Q4, 2020, our latest report provides actionable tips for successful email marketing. You'll discover how to implement a winning email marketing strategy in 2021 and learn how to drive eCommerce results with your campaigns.


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EXPERT TIPS
What's inside?
Q4 2020 highlights
Email automation
SMS marketing
Email deliverability
Email design trends
Read the best pieces from our 'Essence of Email Weekly' Q4 editions and discover the events that defined the past quarter.
Take a look at inspiring campaigns and see how 2020 shaped email marketing strategies.
Learn why list health proved to be the biggest lesson of 2020, and discover the best tricks for engaging your audience.
Dive into the performance of SMS during Cyber Week, then learn how to incorporate mobile marketing into your own strategy.
Take a sneak peek at our email deliverability checklist and find out why BIMI is the new black of sender setup.
Find out how to make your emails pop in subscribers' inboxes in 2021, and explore the best email design practices.
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Bonus
Get actionable tips on email and SMS marketing from leading industry experts at TowerData, PushOwl and others.
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What's so great about the report?
"The sharp increase in email sending frequency that happened during the depths of the coronavirus scare showed across the industry that consumers tolerate more emails than previously thought."
HEATH WEAVER
Managing Director @ Essence of Email
Learn how to improve your
email marketing strategy in 2021