The Ultimate Guide to BFCM 2021

49
PAGES

6
CHAPTERS

14
EXPERT INSIGHTS

What's inside?

Technology landscape

SMS marketing

Deliverability

Email design trends

Expert insights

Cyber attacks, Shopify's expansion, BIMI — the key news and events that marked Q3 2021.

Find out how the Apple privacy update will affect segmentation, A/B tests, and other strategic elements of email marketing.

Tips and tricks on how to integrate email and SMS for the perfect holiday season and soaring sales.

Learn how to manage email content, frequency, and sending times to save deliverability and ensure your emails land straight in inboxes.

Discover actionable tips and examples of enticing BFCM emails that will help your emails stand out in crowded inboxes.

Prepare effective holiday emails, SMS, and push notifications with applicable tips from top industry experts.

Email campaigns and automations

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''This edition of the Quarterly report will help you treat your subscribers with respect by creating great, interesting content. If you give them a chance to see the diversity of benefits that they can get from your brand, you'll be pretty amazed by how much more you can get out of your email channel.''

Heath Weaver

Managing Director @ Essence of Email

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Essence of Email Quarterly Report