To Sum Up
The key to improving all of these parameters is connecting with your audience. By using proper segmentation, relevant, interesting content and design, proper grammar, and mobile optimization, you can go a long way. Check out our other blog posts that deal with these issues. Good luck with your next campaign!
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Heath Weaver has almost two decades of eCommerce digital marketing experience. He has run multiple agencies, headed up Search Engine Marketing for the consumer electronics division of Sony, and served as a Vice President at Trilogy Software. He enjoys working day-to-day with clients to level up their retention marketing game.
Xiaohui "X" Wang is a veteran of the email marketing industry. In the last decade, he has led the strategic and tactic retention marketing efforts for over 300 ecommerce brands ranging from small mom & pops to IR500 retailers. He's passionate about all things eCommerce, email, and SMS.