MARTECH

New Mailchimp integration with Stripe

Source: Giphy

The big picture: The financial payment platform Stripe has officially launched Stripe Apps and the Stripe App Marketplace, which includes third-party apps for accounting, analytics, CRM, eSignature, and marketing. These apps will be from providers, such as DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero. In addition, this launch represents one of Stripe’s biggest leaps away from payments and will help businesses simplify operations and combine fragmented workflows.

Zoom in: As part of this launch, Mailchimp, an email marketing platform, builds on the previous integration with Stripe and launches a new one that offers small and medium-sized businesses (SMBs) the opportunity to sync Stripe data (subscriptions, refunds, or payments) and use that information to create more effective email journeys. When the customer information is automatically synchronized between the two apps, it will be easier for marketers to create more efficient and effective email marketing that will keep customers coming in.

Marketers will be able to:

Marketers will be able to:Create behavior-based email journeys based on customer interactions that happen within Stripe.

Build personalized email journeys using the latest data from Stripe such as new subscribers, refunds, and payments.

EMAIL MARKETING

Entrust expands its strategic partnership with Red Sift

Source: Giphy

The deets: Entrust, a leading provider of trusted identities, payments, and data protection, and Red Sift, provider of the only integrated cloud email security and brand protection platform have announced that they are expanding their strategic partnership to help companies adopt the Brand Indicators for Message Identification (BIMI), the email security and branding tool

As part of the partnership, Entrust is now reselling Red Sift’s OnDMARC management service to its customers. Also, companies will be able to manage their logos and obtain Entrust’s Verified Mark Certificates (VMCs).

BIMI combines strong email authentication using DMARC (Domain-based Messaged Authentication, Reporting, and Conformance) with Verified Mark Certificates (VMCs) so that a sender can display their trusted, registered trademark in their customer’s email inbox. According to joint research conducted by Entrust and Red Sift, a registered trademark using BIMI standards can increase the average purchase likelihood by 34% for some brands, and boost brand recall by 18%.

The Entrust–Red Sift partnership offers an end-to-end service for brands that allows companies to:

Access both VMCs and DMARC records through a single vendor platform, reducing friction and simplifying BIMI achievement.

Use a common service platform that supports a single source of contact for DMARC and VMC application, issuance, and ongoing management.

Easily manage VMC and DMARC records and VMC lifecycle management including checking certificate status, renewals, verification statuses, as well as editing and reapplying.

According to Red Sift Vice President of Strategy, Chuck Swenberg, “This meaningful expansion of the Entrust - Red Sift strategic partnership reinforces how we are the leading combined force in driving Bimi adoption. We’re grateful for the confidence from Entrust to sell OnDMARC to its enterprise-level customers, as it proves the success of the investment we’ve made together to offer an easy, full-service experience. As the only DMARC solution in the marketplace with an integrated BIMI offering with the leading VMC provider, we look forward to continued success.”

For more details, check out this article.

SOCIAL MEDIA

TikTok never sleeps!

Source: Giphy

Rewind: In September 2020, TikTok launched its Marketing Partner Program, with the goal of making it easier for marketers to reach their audiences on the app. The program included partners across several categories, including campaign management, creative, measurement, effect, commerce, and sound.

Now, TikTok is expanding the program by adding new content marketing partners and allowing marketers to manage their TikTok accounts without leaving the third-party content marketing platforms. For the initial launch, the new partners are Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch, and Later.

What does this mean for marketers? By using this new integration, marketers will be able to schedule and publish content on TikTok, while also managing cross-platform content. They will also have the opportunity to track profile and video metrics in real time and compare performance to other platforms. TikTok says “brands will also be able to optimize their strategies by better understanding audiences and engagement.”

This is just a continuation of the many steps that TikTok is taking in order to lure marketers to its platform. If you want to learn more about it, take a look at this article.

EMAIL DESIGN INSPO

Never forget

Source: SmartrMail

The end of May is usually marked by Memorial Day, the holiday honoring the brave men and women who died while serving in the military. Many brands will seize the opportunity to create some sales opportunities for their customers but also, let’s not forget the true nature of this holiday.

Vineyard Vines decided not to go with a salesy email on this day but instead, they reminded their customers to pay tribute to the people who made their freedom possible. The whole email is created as a personal note from the brand’s CEOs and it is a nice way to strengthen your brand image and connect with your audience on a deeper level.

Well done, Vineyard Vines! ????

Source: SmartrMail

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