The “Graphics Interchange Format”, or GIF format of images, used to be something unique that users didn’t exactly see all the time. Now, it’s something that people use on a daily basis.
The GIF format is an image format that is used to describe animated images. Essentially, a GIF is not very different from the flipbooks we loved as children. And, much like a proper flipbook, a GIF doesn’t carry sound — which is its main difference from a video.
GIFs, at some point, were purely a social media phenomenon, dominating DMs and social media posts. However, their popularity led many marketers to use them in their email marketing campaigns as a means to get more engagement out of their emails.
So, are GIFs in email useful? Yes. Are they supposed to be used as visual aids, or can you use them as the “body copy” without the body copy? Well, the answer would be both.
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