July 11, 2023

Which Email Deliverability Factors Matter?

Email deliverability is a complex subject. The question of what determines email deliverability can be broken down into several factors.

We've currently identified 7 general categories of email deliverability factors. These include:

  • Sender Reputation
  • Engagement
  • Content
  • List Quality
  • Timing & Frequency
  • Personalization & Targeting
  • Mobile Optimization

Related articles
The Key to Email Marketing Success: Unlocking Great Deliverability
Deliverability is the foundation of any successful email marketing program.
What Are the Best Practices for Managing Email Deliverability Issues?
Having deliverability issues? Here are some ways to fix them.
Know Your Numbers: How to Measure Email Deliverability and Reputation
Delivery rates, inbox placement testing, relative open rates, and more methods.