Engage the
Near-Miss:
Transforming Exit Intent into Email Engagement Opportunities

HOW TO CURB SITE ABANDONMENT AND BOOST CUSTOMER RETENTION
Tilda Publishing
October 17, 2023
In the world of eCommerce, retaining a visitor's interest is akin to conquering a mountain.

The when someone is on the brink of leaving the site—exit intent—poses a golden opportunity.

A well-designed exit popup can act as a magnet, pulling them back by unveiling a tempting discount or a riveting product.

Your exit funnel is a robust shield against site abandonment, with the exit popup being the first line of defense.

However, the engagement doesn't have to end if they bounce; an engaging exit intent email series can reignite the spark of interest, drawing them back to explore more.

Merging enthralling content with interactive elements not only steers away exits but morphs them into meaningful engagements. It's about spinning the narrative from a mere exit intent to a realm of email engagement, nurturing a landscape where customer retention thrives.

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