HOW TO PLAN THE NUMBER OF DELIVERIES YOU SHOULD TARGET FOR YOUR EMAIL CAMPAIGNS
HOW TO SAVE TIME PLANNING YOUR NEWSLETTER CAMPAIGNS
Email Marketing Checklist
STRATEGIC EMAIL MARKETING| HEATH WEAVER 18 JANUARY, 2021 • 13 MINUTE READ
If you are regularly sending email campaigns and newsletters for the promotion of your products or services, a list of pre-launch checks for your email campaign can come in handy.
This email checklist will help you:
- Prepare a successful strategy of your campaign
- Set the campaign settings properly
- Prepare content that converts
- Make sure the emails look good across devices
STRATEGY AND TARGETING
- You have created a clear goal for your campaign
- You have a clear view of the value you will provide to your customers with the campaign
- You have permission to send the email
- Your contact list has been segmented
- Your list is clean
Finally Fix Your Flows
With our Flow Launch service we fix your flows. We'll create and update the top 10 highest performing flow sequences, roughly 25 emails in 30 days. Guaranteeing that you make your money back and ensuring you finally have your flows fixed.
CAMPAIGN SETTINGS
- A catchy and clear subject line
- Clearly defined email and sender name
- A set reply email address (if needed)
- Personalized emails
EMAIL CONTENT
- Alternative text for images has been set
- All the buttons, images, and logos have a link
- CTA is clear and aligns with the goal of the campaign
- The text has passed QA (Quality Assurance)
- Sentences are short and match the company’s style
- Preview text has been optimized
- Personalization has been used correctly
EMAIL PREVIEW
- Preview works well on desktop, mobile, and tablet
- Preview works for different email services and browsers
- Inbox test has been completed
- Test email sent out to test list with various email clients
- Preheader looks good on different email clients
- All links are functioning properly
- Dynamic text/personalization is displayed correctly
SENDING
- Strategically set send time and date
- Monitor the results and engagement rates
If all boxes are checked, it is time to launch this campaign!
Finally Fix Your Flows
With our Flow Launch service we fix your flows. We'll create and update the top 10 highest performing flow sequences, roughly 25 emails in 30 days. Guaranteeing that you make your money back and ensuring you finally have your flows fixed.
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Heath Weaver
Managing Director, Principal
Heath Weaver has almost two decades of eCommerce digital marketing experience. He has run multiple agencies, headed up Search Engine Marketing for the consumer electronics division of Sony, and served as a Vice President at Trilogy Software. He enjoys working day-to-day with clients to level up their retention marketing game.