What types of copies will I be writing?
Here are some great examples of different email campaigns:
What do email copies consist of?
Can you give us additional tips on how to write engaging copies?
Ideal subject lines should be between 28 and 50 characters long. You never know whether customers will open their emails on their computers or on mobile phones. So the best thing to do is keep them short so as not to be cut off if opened on a mobile phone.
The ideal preheader length should be between 40 and 100 characters. Preheaders are used as a summary of the email or as a complement to the subject line. They will always appear behind the subject line before an email is opened. The space for them is larger than for the subject lines, so you can get more creative here. However, bear in mind the general rule - the shorter, the better.
The ideal length of a body copy should be between 50 and 200 words, or somewhere around 20 lines. And just like we’ve said before, there are different factors that can influence whether the copy will be long or short. It will depend on the type of the campaign, the audience you are targeting, and most importantly, your client’s brand.
Call to Action (CTA)
Finally, when it comes to the CTA, it should have between 2 and 5 words. It should be short, on point, easy to understand, and it should captivate the customer’s attention right away. And, of course, it should be action-oriented and reflect what the customer will get once they click on it.
When it comes to the test assignment, how should I complete it?