Blog

Using GIFs in Email Marketing: The Hows, the Whys, and the Brands That Nailed It

The "Graphics Interchange Format", or GIF format of images, used to be something unique that users didn't exactly see all the time. Now, it's something that people use on a...

How to Keep Your Email List Clean After a Giveaway?

Have you ever performed an email list clean-up? How do you maintain your list hygiene? We’ve talked about the importance...

AMP in Email: Applications and Inspiration

From the late '90s to the early ‘00s, emails and web pages were on a similar development path, but later...

How to Grow Your Email List with TikTok

With over 2 billion downloads and 689 million active users in the world, TikTok is one of the most popular...

Email Marketing Metrics: 6 KPIs for Emails That Rock

Data is the beginning and the end of every successful email marketing program. Data-driven marketing is the best way to support your decisions, ensure your strategy is in place, your...

How Easter Email Campaigns Can Help Your Business Thrive

Easter is almost here, and with it comes a significant influx of online spending. Whether you’ve already planned out your...

Email Design: 8 Hottest Trends for 2021

With 2020 finally behind us and 2021 unwinding ahead, now is the time to reflect, add, and subtract. The last...

3 Tips for Email Marketing Copy That Connects

With 2020 finally behind us and 2021 unwinding ahead, now is the time to reflect, to add, and subtract. The...

4 Factors for a Successful Email Marketing Strategy

With 2020 finally behind us, and with 2021 unwinding ahead, now is the time to reflect, to add, and subtract. The last year taught us to swim in uncharted waters...

How to Grow Your Email List: 14 Pro Tips

We’re going to be honest with you – your email list naturally degrades by about 25% each year. This happens...

Father’s Day Email Campaigns: Catchy Copy Ideas

The dads of the world are finally getting the love they deserve. Father's Day used to be completely overshadowed by...

How to Improve Email Deliverability During the COVID-19 Crisis

Now more than ever, brands need to improve their email deliverability and make sure that their emails actually reach subscribers'...