Podcasts, YouTube explainers, strategic deep-dives, and guest articles. Everything we learn working on 450+ brands, shared openly.
Featured
X Wang joins Steve Yates to cover the full spectrum of retention marketing — from deliverability fundamentals and list warming to creative strategy, abandoned cart flows, and SMS.
X Wang and Andrew Youderian on list hygiene, spam traps, IP vs domain reputation, blacklists, consent, SPF/DKIM, and Gmail tabs — recorded after a real blacklist scare.
Joint piece with Tie on investigating deliverability at scale — open rates vs. placement, structural vs. temporary issues, and the audit order our team uses across large sending programs.
A foundational framework for prioritising email & SMS program work — from deliverability to testing. Built from working on 450+ eCommerce brands.
How to organize your email campaigns by theme rather than promotion — and why it produces better engagement and more sustainable revenue.
What DKIM does for your mail stream, why receivers care, and how to reason about keys and alignment without drowning in DNS jargon.
How reputation is built and stressed over time — and why small deliverability slips compound if you ignore the signals.
All Content
Strategic frameworks, deliverability updates, and deep-dive articles from working on 450+ brands. No fluff.
We practice what we preach — no spam, ever.
