We’re Hiring:
Senior Lifecycle Marketing Specialist
Senior Lifecycle Marketing Specialist
At Essence of Email, we don’t just send emails—we build journeys that make customers feel seen, understood, and inspired to act. We’re a fully remote team of strategists, creatives, and marketers who live and breathe lifecycle marketing. Now, we’re looking for a Senior Lifecycle Marketing Specialist to join us and lead the charge.
Love email? So do we.
Why You'll Love This Role
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$90,000–$102,000 USD/yearFull-Time -
Flexible PTOFlexible PTO that grows with you -
Work from anywhereWork from anywhere - as long as you're available during Eastern Time (EDT)-focused hours -
Supportive teamSupportive team, clear processes, and collaborative culture
Ready to Apply?
We’ve designed a straightforward application process that helps us get to know you—and gives you a feel for what it’s like to work with us. Here's how it works, step-by-step:
Hit “Apply” and Introduce Yourself
You’ll be asked to share a bit about your background, experience, and what excites you about this role.
Complete a Brief Test Assignment
It’s designed to mirror real work you’d be doing in the role, so you can show off your strategic thinking, problem-solving, and attention to detail. Don’t worry—it’s not about perfection; it’s about approach and thought process.
Join a Structured Interview
You’ll meet with some of our team in a structured interview. Our interviews are transparent and two-way—we want you to get as much insight into us as we’re getting into you.
What You’ll Do
You’ll own the strategy and execution for lifecycle marketing campaigns across email, SMS, and in-app messaging. From onboarding flows to re-engagement triggers, you’ll drive real results through smart strategy, testing, and optimization.
1
Design full-funnel lifecycle journeys—from welcome to loyalty
2
Build segmentation and trigger-based campaigns for max personalization
3
Lead A/B testing, analyze performance, and continuously optimize
4
Work closely as part of a team, collaborating directly with a Campaign and Flow Planner to execute lifecycle marketing initiatives.
5
Be the go-to expert for your clients, keeping communication sharp and timelines tight
6
Stay ahead of trends in retention, engagement, and deliverability
7
Manage a portfolio of up to 12 clients, building strong relationships and driving results across a variety of exciting eCommerce industries.
We’re Looking for Someone Who
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Has 4–6+ years in lifecycle, CRM, or email marketing, preferably in eCommerce - Knows their way around platforms like Klaviyo, Braze, Iterable, or Salesforce Marketing Cloud
- Is data-savvy and knows how to use tools like Looker, GA, or Excel to find insights
- Communicates clearly and manages projects with confidence
- Is hands-on, strategic, and passionate about customer journeys
- Has solid technical skills in ESPs and key eCommerce tools