Senior Lifecycle Marketing Specialist
Senior Lifecycle Marketing Specialist
Email & Lifecycle Marketing | Remote Only | Flex Hours
  • About us & the role
    At Essence of Email, we craft standout email experiences that connect brands with their audiences. We’re a team of strategists, designers, and marketers who love bringing bold ideas to life. If you're passionate about email and lifecycle marketing and creative problem-solving, we’d love to hear from you!

    We’re looking for a Senior Lifecycle Marketing Strategist who will own the end-to-end strategy for customer engagement, retention, and growth. They use data-driven insights to build impactful email, SMS, and in-app messaging journeys that drive conversions and deepen customer relationships across the entire lifecycle—from onboarding and education to win-back and loyalty. This role requires a balance of strategic thinking, creative testing, and hands-on execution.
  • What you'll get from us
    • Full-Time Potential: Begin with a 3-month trial period. If it’s a good fit, we’ll offer you a full-time role as a Contractor
    • Compensation: Base salary of $5,000 USD/month + accounts under management base revenue share.
    • Days-Off Package: Enjoy a flexible vacation policy that grows with your time at the company.
    • Remote-First Culture: Work from wherever you feel most productive.
    • Supportive Team: We offer clear processes, helpful documentation, and collaborative people who want you to succeed.
    • Flexible Working Hours (we care more about results than clocking in).
  • What you'll be working on
    • Develop and optimize customer lifecycle programs across channels (email, SMS, in-app, etc.).
    • Build segmentation strategies and triggers that increase personalization and relevance.
    • Own journey mapping and content planning from welcome to post-purchase and beyond.
    • Partner with creative, data, and product teams to build cohesive experiences.
    • Analyze performance and run A/B tests to improve engagement and conversion.
    • Act as the primary point of contact for clients: prepping agendas, attending calls, and ensuring all deliverables are completed on time.
    • Stay ahead of trends in retention, deliverability, and customer behavior.
  • Qualifications
    • 4–6+ years of lifecycle or CRM marketing experience.
    • Proven track record of building automated campaigns that drive ROI.
    • Strong experience with platforms like Klaviyo, Braze, Iterable, or Salesforce Marketing Cloud.
    • Analytical mindset with comfort using tools like Looker, GA, or Excel.
    • Excellent communication and project management skills.
  • Location & Hours
    Fully Remote: We’re a remote-first company, so you can work from wherever you like!

    Working hours
    Monday to Friday with flexible working hours.
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