At Essence of Email, we craft standout email experiences that connect brands with their audiences. We’re a team of strategists, designers, and marketers who love bringing bold ideas to life. If you're passionate about email and lifecycle marketing and creative problem-solving, we’d love to hear from you!

We’re looking for a Senior Lifecycle Marketing Strategist who will own the end-to-end strategy for customer engagement, retention, and growth. They use data-driven insights to build impactful email, SMS, and in-app messaging journeys that drive conversions and deepen customer relationships across the entire lifecycle—from onboarding and education to win-back and loyalty. This role requires a balance of strategic thinking, creative testing, and hands-on execution.

• Full-time B2B Contract, with a 3-month probation period.
• Compensation: $5,000–$6,500 USD/month
• Days-Off Package: Enjoy a flexible vacation policy that grows with your time at the company.
• Remote-First Culture: Work from wherever you feel most productive.
• Supportive Team: We offer clear processes, helpful documentation, and collaborative people who want you to succeed.
• Flexible Working Hours (we care more about results than clocking in).

• Develop and optimize customer lifecycle programs across channels (email, SMS, in-app, etc.).
• Build segmentation strategies and triggers that increase personalization and relevance.
• Own journey mapping and content planning from welcome to post-purchase and beyond.
• Partner with creative, data, and product teams to build cohesive experiences.
• Analyze performance and run A/B tests to improve engagement and conversion.
• Act as the primary point of contact for clients: prepping agendas, attending calls, and ensuring all deliverables are completed on time.
• Stay ahead of trends in retention, deliverability, and customer behavior.

• 4–6+ years of lifecycle or CRM marketing experience.
• Proven track record of building automated campaigns that drive ROI.
• Strong experience with platforms like Klaviyo, Braze, Iterable, or Salesforce Marketing Cloud.
• Analytical mindset with comfort using tools like Looker, GA, or Excel.
• Excellent communication and project management skills.

Fully Remote: We’re a remote-first company, so you can work from wherever you like!

Working hours
Monday to Friday with flexible working hours.