Why Is Email an Awesome Tool for Brand Awareness? – Essence of Email
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Why Is Email an Awesome Tool for Brand Awareness?

Brand awareness plays an important role in the success of every company. If you want your audience to be familiar with your brand, to recognize your products, and to be willing to listen to what you have to say, you will have to increase your brand awareness.

The goal of every business is to create a positive image. No matter how small or big it is, this message will attract attention and remain present in the minds of a wide audience.

It is a tricky and expensive endeavor to increase brand awareness. Luckily, there are ways you can reduce your costs and still accomplish your goals.

If you want your business to thrive but still be cost-effective, email marketing is a way to go. But why and how is email marketing the best tool to increase brand awareness? There are several reasons and here are just a few of them.

1. Emails Provide a Personal Approach

Emails provide a very good way for you to build trust with your customers by enabling you to personalize your messages through segmentation.

Dividing subscribers based on their age, gender, buying behavior, demography, and other criteria ensures that your audience receives content suited specifically to his/her needs. With personalization, you can always go a step further: personalize your subject line, create more trigger emails, and make sure that your customers are aware that you do care for their needs.

With email marketing, you can anticipate the needs of your consumers and at the same time create a positive image of your brand.

2. It’s Easy to Reach Out to Your Customers

Brand awareness is closely linked to the level of interaction between you and your customers. Nowadays, in the era of mobile phones, you can be closer to your customers than ever before.

Reaching out to your customers on a regular basis and sending a message that has value for them is more effective with email marketing. This way you are talking directly to them. Fifty-five percent of all emails sent are opened on mobile devices. That means that your customers receive a notification when your message is delivered to them.

On the other hand, if you are trying to reach out to your audience through social media, you are bound to wait. Your customers must go to their social media account and you need to attract their attention there and hope for the best. With email marketing you don’t need to wait, as your message is delivered instantly. In a matter of seconds, you can find out whether your message has been read.

Email marketing is an effective way to deliver quality content to your consumers and to keep in touch with their needs. Be unique, be consistent with your emails, inform your customers about upcoming events, offer discounts, referrals, provide useful information, and watch how your brand awareness is leveling up.

3. It’s Easy to Monitor the Results of Every Campaign

Precise and constructive metrics are the main characteristics of email marketing. No other channel offers so detailed information about customers’ behavior and interests.

By monitoring campaign metrics, we can draw useful conclusions, know which information is the most relevant one, plan future actions, make strategies that will bring great results, and thus increase brand awareness. With email marketing, we know when and what has to be done.

A monthly metrics report for our email marketing clients includes:

• A summary of monthly wins and red flags
• An analysis of the revenue generated through email
• A detailed analysis of all campaigns sent, including the performance of creatives, the success of A/B tests, and engagement metrics
• A report on the list health
• Recommended actions for all of the above

If you are interested in finding out more about how we can improve your brand awareness and sales portfolio using email,
book a call with us.

4. Email Marketing Is Cost-Effective

Increasing brand awareness is not always cheap, so seeking something that will give both good results and not increase your costs can be challenging.

According to the Direct Marketing Association, emails generate $40 for every $1 spent, which makes email the best tool for small and medium businesses that want to see their brand image grow and reach out to a wide audience.

Campaign Monitor compared the performance of email VS other digital marketing channels.

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[Infographic source: Campaignmonitor.com]
The data sends a clear message; emails perform better in almost every aspect compared to paid ads. Not just that, the data also shows that the influence of emails is constantly on the rise.

5. Emails Are a Resource That Keeps Growing!

It is predicted that there will be 7.71 billion email accounts by 2021. Not tapping into that resource is not a very good decision. It means that you are not just losing potential customers now, but that you are also depriving yourself of future development.

It is time to make smart decisions and enter the world of the most effective marketing channel – email marketing.

Book a call with our email marketing experts to find out more about how we can improve your brand awareness and sales portfolio through email marketing.


Daniela Šašić – Account Manager @ Essence of Email