Email Marketing Podcasts for eCommerce | Essence of Email

Podcasts

ecommercefuel_image

In this EcommerceFuel podcast, we talk about:

  • The 80/20 of email marketing for ecommerce stores
  • Recommendations for email service platforms for each budget tier
  • Effective email autoresponders to implement

 

mwqhj

In this podcast, we talk about:

  • The email campaigns that you should be running for your online store
  • How to structure your transactional emails
  • How to create a post purchase series
  • How to create a welcome series
  • How to create an abandoned shopping cart sequence
  • How to create a re-engagement series
  • Which autoresponder sequences to implement right away
  • Should you use images in your emails?
  • Should you use a personal or professional tone in your emails?

 

emp_img

In this guest podcast on the Email Marketing Podcast, we talk about a wide array of email marketing concepts specific to ecommerce stores:

  • The critical time post-purchase to garner a repurchase
  • Top autoresponders every retailer should have
  • Using remails / resends to generate additional revenue without much more work
  • The importance of the “launch first, optimize later” mindset that we espouse at Essence of Email

 

carthook_logo

In this podcast, we talk about:

  • Preparing your email list for the holidays
  • The most important email autoresponders to have
  • How to plan your email marketing for the holidays

 

ecommercefuel_image

X talks with Andrew on the eCommerceFuel podcast about how to keep your email deliverability in good standing:

  • SPF and DKIM setup and limitations
  • Google Tabs
  • List Hygiene