In this podcast, we talk about:
- The email campaigns that you should be running for your online store
- How to structure your transactional emails
- How to create a post purchase series
- How to create a welcome series
- How to create an abandoned shopping cart sequence
- How to create a re-engagement series
- Which autoresponder sequences to implement right away
- Should you use images in your emails?
- Should you use a personal or professional tone in your emails?
In this guest podcast on the Email Marketing Podcast, we talk about a wide array of email marketing concepts specific to ecommerce stores:
- The critical time post-purchase to garner a repurchase
- Top autoresponders every retailer should have
- Using remails / resends to generate additional revenue without much more work
- The importance of the “launch first, optimize later” mindset that we espouse at Essence of Email