We’re proud to say that the client was able to take maximum advantage of the list and spur subscribers to purchase based solely on the content of the email campaigns (which were both well-targeted and timed).
Developing a smart campaign strategy became the mainstay for their email marketing plan, and proved to be effective.
The client is enjoying solid results and is now much more interactive with their customer base via email, all of which breed good conditions for long term business success.
Migrating to Klaviyo opened up the opportunity to generate better leads and increase overall conversion rates into real sales. We started by building a solid foundation and created flow sequences that would capture and monitor leads better.
The new email marketing program is running quite efficiently now, with the combination of consistent, well-developed email campaigns and hyper-targeted automated flow sequences both pulling their weight in making the total email channel a success.
This case study is a prime example of how using the right ESP and taking advantage of a great email marketing strategy can boost your email channel metrics and contribute solidly to the top line of your eCommerce business.