64 Examples of Fantastic Email Copywriting: Survey Invitations
Regardless of the audience type, survey email copywriting plays a key role in persuading your targeted respondents to complete your survey.
There are lots of ways to survey your customers, and one of the most popular and effective is via survey emails. Among the biggest benefits of sending out a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base! This requires, however, that your respondents actually read and click your email.
Regardless of the audience type, your survey email copywriting plays a key role in persuading your targeted respondents to complete your survey (average response rate for surveys sent via email is around 10-15 percent).
We’ve compiled some samples of great survey email copy below:
Don’t forget to write about how important the respondents’ feedback is and how it will help you to improve your product or service. Including an image and using bright colors (like orange) is an effective way to attract the attention of your customers.
The percentage of clicks increases if you give a good reason for responding and explain why it is vital that your clients should participate. Give them an incentive, such as bonuses or discounts.
Make it personal, yet short and simple. Show that you value your recipients’ time.
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4) 1A Auto
Showing the benefit that your clients receive may also improve the conversion of your survey invitation email.
Sometimes, plain style with no images is the winner. However, don’t forget to include a CTA button.
6) Villy Custom
This copy includes clear step by step instructions of what you want your recipients to do as well as nice-looking images of the product.
Here is nicely-styled copy that sounds conversational and includes an incentive (15% off).
This email sequence stands out due to the bright background and eye-catching font. It also creates a sense of urgency (And hurry! Only a few days left to do this).
The black & white style makes it look fashionable and unique, and the chance to win a big gift helps stimulate clients to take the survey.
This copy is aimed at creative people. One more successful option for the apparel & clothing.
This survey invitation warns the recipients in advance about the estimated amount of time they are going to spend on the survey. This helps shape expectations and remove friction.
The copy below speaks volumes about the main benefits of the ideal survey. It is short, includes the reward and reminds the user about the products of the company.
For some kinds of the services it is better to use an official style and deliver your message to the customers in a concise and short form.
14) Taylor Stitch
Taylor Stitch’s invitation is highly personal, minimalistic and not “salesly”. It fully communicates the core values of the company.
15) Jack Spade
Creative styling together with honesty (We are willing to pay) is always an effective combination.
This copy proves the common phrase “We are eager to know what you think” with the image that depicts multiple people.
This black & red example below looks quite aggressive, but that’s why it may stand out from all the other emails in the prospect’s inbox.
The copy sounds cosy and the image of the cute doggie makes it irresistible.
19) Diamond Candles
This email emphasizes the mutual value, which unites the seller and the buyer.
20) Expedia Travel
In some cases, only 2 options are enough. Make it fast. Simply “Yes” or “No”.