64 Examples of Fantastic Email Copywriting: Creative Survey Invitations

64 Examples of Fantastic Email Copywriting: Survey Invitations

Regardless of the audience type, survey email copywriting plays a key role in persuading your targeted respondents to complete your survey.

There are lots of ways to survey your customers, and one of the most popular and effective is via survey emails. Among the biggest benefits of sending out a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base!  This requires, however, that your respondents actually read and click your email.

Regardless of the audience type, your survey email copywriting plays a key role in persuading your targeted respondents to complete your survey (average response rate for surveys sent via email is around 10-15 percent).

We’ve compiled some samples of great survey email copy below:

1) BarkBox

Don’t forget to write about how important the respondents’ feedback is and how it will help you to improve your product or service. Including an image and using bright colors (like orange) is an effective way to attract the attention of your customers.

Survey 1

2) Artifact Uprising

The percentage of clicks increases if you give  a good reason for responding and explain why it is vital that your clients should participate. Give them an incentive, such as bonuses or discounts.

Survey 2 b Survey 2


3) Bonobos

Make it personal, yet short and simple. Show that you value your recipients’ time.

Survey 3


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4) 1A Auto

Showing the benefit that your clients receive may also improve the conversion of your survey invitation email.

Survey 4

5) Email on Acid

Sometimes, plain style with no images is the winner. However, don’t forget to include a CTA button.

Survey 5

6) Villy Custom

This copy includes clear step by step instructions of what you want your recipients to do as well as nice-looking images of the product.

Survey 6

7) Anthropologie

Here is nicely-styled copy that sounds conversational and includes an incentive (15% off).

Survey 7

8) Kate Spade New York

This email sequence stands out due to the bright background and eye-catching font. It also creates a sense of urgency (And hurry! Only a few days left to do this).

Survey 8 b Survey 8

9) Torrid

The black & white style makes it look fashionable and unique, and the chance to win a big gift helps stimulate clients to take the survey.

Survey 9

10) Piperlime

This copy is aimed at creative people. One more successful option for the apparel & clothing.

Survey 10

11) Bluefly

This survey invitation warns the recipients in advance about the estimated amount of time they are going to spend on the survey. This helps shape expectations and remove friction.

Survey 11

12) King Arthur Flour

The copy below speaks volumes about the main benefits of the ideal survey. It is short, includes the reward and reminds the user about the products of the company.

Survey 12 b Survey 12

13) Dropbox

For some kinds of the services it is better to use an official style and deliver your message to the customers in a concise and short form.

Survey 13

14) Taylor Stitch

Taylor Stitch’s invitation is highly personal, minimalistic and not “salesly”. It fully communicates the core values of the company.

Survey 14

15) Jack Spade

Creative styling together with honesty (We are willing to pay) is always an effective combination.

Survey 15

16) YPlan

This copy proves the common phrase “We are eager to know what you think” with the image that depicts multiple people.

Survey 16

17) Moosejaw

This black & red example below looks quite aggressive, but that’s why it may stand out from all the other emails in the prospect’s inbox.

Survey 17

18) Purina

The copy sounds cosy and the image of the cute doggie makes it irresistible.

Survey 18

19) Diamond Candles

This email emphasizes the mutual value, which unites the seller and the buyer.

Survey 19

20) Expedia Travel

In some cases, only 2 options are enough. Make it fast. Simply “Yes” or “No”.

Survey 20

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