20 Examples of Fantastic Email Copywriting: Creative Survey Invitations

20 Examples of Fantastic Survey Email Copywriting

There are lots of ways to survey your customers, and one of the most popular and effective ones is via survey emails. Among the biggest benefits of sending a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base! This requires, however, that your respondents actually open, read, and click on your email.

Regardless of the audience type, your survey email copywriting plays a key role in persuading your targeted respondents to complete your survey (average response rate for surveys sent via email is around 30%).

We’ve compiled some samples of great survey email copy below:

1. BarkBox

Don’t forget to write about how important the respondents’ feedback is and how it will help you improve your product or service. Including an image and using bright colors is an effective way to attract the attention of your customers.

survey email copywriting


2. Artifact Uprising

The percentage of clicks increases if you give a good reason for responding and explain why it is vital that your clients should participate. Give them an incentive, such as bonuses or discounts.

survey email copywriting survey email copywriting


3. Bonobos

Make it personal, yet short and simple. Show that you value your recipients’ time.

survey email copywriting

4. Headspace

Headspace goes straight to the point from the beginning, because they know what people usually think about surveys. They tried to test whether the recipients might want to answer their questions, out of curiosity, if they promise that it won’t be boring.

survey email copywriting

5. Email on Acid

Sometimes, plain style with no images is a winner. However, don’t forget to include a CTA button.

survey email

6. Villy Custom

This copy includes clear, step-by-step instructions of what you want your recipients to do, as well as nice-looking images of the product.

survey email

7. Anthropologie

Here is a nicely-styled copy that sounds conversational, and includes an incentive of 15% off for taking 5 minutes from each person’s time.

survey email

8. Kate Spade New York

This email sequence stands out due to the bright background, eye-catching font, and a polite tone of voice. It also creates a sense of urgency (”And hurry! Only a few days left to do this”) and gives 25% off the next purchase.

survey email survey email

9. Torrid

The black & white style makes it look fashionable and unique, and the chance to win a big gift helps stimulate clients to take the survey.

survey email

10. Piperlime

This copy is aimed at creative people. One more successful option for apparel & clothing.

survey email

11. Bluefly

This survey invitation warns the recipients in advance about the estimated amount of time they are going to spend on the survey. This helps shape expectations and avoid friction.

survey email

12. King Arthur Flour

The copy below speaks volumes about the main benefits of the ideal survey. It is short, includes the reward, and reminds the user about the products of the company.

survey email survey email

13. Dropbox

For certain kinds of services, it is better to use an official style and deliver your message to the customers in a concise and short form.

survey email

14. Taylor Stitch

Taylor Stitch’s invitation is highly personal, minimalistic, and not “salesy”. It fully communicates the core values of the company.

survey email

15. Jack Spade

Creative styling together with honesty (”We are willing to pay”) is always an effective combination.

survey email

16. YPlan

This copy depicts the common phrase “We are eager to know what you think” with the image that depicts multiple people.

survey email

17. Moosejaw

This black & red example below looks quite aggressive, but that’s why it may stand out from all the other emails in the prospect’s inbox.

survey email

18. Purina

The copy sounds cozy and the image of the cute doggie makes it irresistible.

survey email

19. Diamond Candles

This email emphasizes mutual value, which unites the seller and the buyer.

survey email

20. Expedia Travel

In some cases, only 2 options are enough. Make it fast. Simply “Yes” or “No”.

survey email

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