Ecommerce Marketing Podcast Interview with Xiaohui "X" Wang
Ecommerce Marketing Podcast

Ecommerce Marketing Podcast Interview with Xiaohui “X” Wang: Easy Email Marketing

We had the pleasure of being interviewed by Robert Kilonzo over at the Ecommerce Marketing Podcast, where we chatted about beginners tips on setting up a foundational email marketing program for an eCommerce store.

Go ahead and check it out here!

In this podcast, you’ll learn:

  • Why email marketing is a “must have” for any online retailer who is serious about growth.
  • How to grow revenue from email channel from 0.3% to up to 9.3% of monthly revenue just in 3 months.
  • The power of remarketing and retention and how to start implementing it with targeted email marketing strategies.
  • Some of our favourite tools to use for email marketing and what you can do with them.
  • How to create an email marketing strategy and why it’s so important for eCommerce businesses.
  • Two ways of thinking about email for eCommerce: manual campaigns vs automated sequences and their performance.
  • Best sources for tracking email efficiency numbers and why do you need them.
  • What mistakes to avoid if you plan to start doing email marketing from scratch.
  • One thing you can to do to start generating revenue from email right now.

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