Ecommerce Marketing Podcast Interview with Xiaohui “X” Wang: Easy Email Marketing
We had the pleasure of being interviewed by Robert Kilonzo over at the Ecommerce Marketing Podcast, where we chatted about beginners tips on setting up a foundational email marketing program for an eCommerce store.
In this podcast, you’ll learn:
- Why email marketing is a “must have” for any online retailer who is serious about growth.
- How to grow revenue from email channel from 0.3% to up to 9.3% of monthly revenue just in 3 months.
- The power of remarketing and retention and how to start implementing it with targeted email marketing strategies.
- Some of our favourite tools to use for email marketing and what you can do with them.
- How to create an email marketing strategy and why it’s so important for eCommerce businesses.
- Two ways of thinking about email for eCommerce: manual campaigns vs automated sequences and their performance.
- Best sources for tracking email efficiency numbers and why do you need them.
- What mistakes to avoid if you plan to start doing email marketing from scratch.
- One thing you can to do to start generating revenue from email right now.