eCommerce Marketing Podcast Interview with Xiaohui “X” Wang: Easy Email Marketing
We had the pleasure of being interviewed by Robert Kilonzo over at the eCommerce Marketing Podcast, where we chatted about beginners tips on setting up a foundational email marketing program for an eCommerce store.
In this podcast, you’ll learn:
• Why email marketing is a “must have” for any online retailer who is serious about growth
• How to grow revenue from the email channel from 0.3% to up to 9.3% of monthly revenue just in 3 months
• The power of remarketing and retention and how to start implementing it with targeted email marketing strategies
• Some of our favorite tools to use for email marketing and what you can do with them
• How to create an email marketing strategy and why it’s so important for eCommerce businesses
• Two ways of thinking about email for eCommerce: manual campaigns vs automated sequences and their performance
• Best sources for tracking email efficiency numbers and why do you need them
• What mistakes to avoid if you plan to start doing email marketing from scratch
• One thing you can to do to start generating revenue from email right now
Do you want us to be guests at your podcast? Send us a message with a short explanation about it.
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