General Archives – Essence of Email

Category: General

19 Feb 2019

10 Expert Email Marketing Tips That Get Results

Even in 2019, email is still one of the best channels for grabbing your potential customers’ attention. Email marketing with its $38 ROI for each $1 spent is far more profitable than any other channel, including social media, affiliate marketing, and direct mail.

We collected all sorts of tips and ideas from our top email marketing experts from our agency Essence of Email to see what are the most effective email techniques in 2019.  From list segmentation to personalization and send times of each email to re-sending and A/B testing – here is what they had to say.

email marketing expert 

Xiaohui “X” Wang – Founder/CEO

“Pay attention to your send time strategy. If you time your email campaigns correctly, you can generate much higher opens, clicks, and conversion rates than blindly sending at an untested time.”

The sending time and sending frequency of your emails can have a big impact on the performance of your campaign.

It is important to know exactly when your target audience checks their emails. Also, don’t send your emails too often or too rarely. Aim to find the compromise between the two. In order to do that, see which segment can sustain higher, and which one lower frequency. You don’t want your subscribers to be fed up with you or to completely forget about you.

email marketing expert

Marija Pajković – Director of Client Services

“Test everything. Split testing send days and send times will help you determine when your audience is most active, but your testing should go beyond that. You should experiment with different subject lines, calls-to-action, hero images, body copy. Just remember to only test one of these elements at a time, in order to get a clear read on performance.”

Email A/B testing is one of the simplest and most valuable initiatives you can implement for your email marketing campaigns. Different A/B tests focus on improving different metrics, with the ultimate goal on generating more sales from the emails you are sending.

When running an A/B test, it is best to focus on one variable at a time, leaving all other elements unchanged. This way, you can clearly see what works better. It is always a good idea to start your testing with your email subject lines, email content, or sending time.

email marketing expert

Milica Paligorić – Account Manager

“Be aware that people usually don’t have the time to read your emails. Get to your point quickly, crop the copy to point out the essentials, and make sure your calls-to-actions are well-placed.”

Boomerang (a productivity software platform that syncs with Gmail) performed a study where they took data from over 40 million emails to determine the factors that led to getting responses.

They discovered was that there is a clear correlation between word count and response rate. In fact, emails with 75 – 100 words had the highest response rate – 51%. However, you are still in a good shape if your emails are bit above or below this range. So, if your emails are from 50 words to 125 words, you are still doing great, as the response rate is just one percent lower at 50%.

email marketing expert

Iskra Sekulovska – COO

“Let automated emails do the work instead of you. Email flows like Welcome Series, Cart Abandonment Flow and the like, boost email engagement and increase sales. Email flows drive 45% of the email revenue for Essence of Email clients, so time to set up yours too!”

One-off email campaigns and newsletters will always be a part of your email marketing strategy, but smart companies know that setting up automatic email campaigns that are triggered by a subscriber’s actions is a must.

Companies that automate emails are more likely to send messages that coincide with the purchase circle of their customers.

Automated emails (known as triggered emails, behavior-driven emails, or flows) are emails automatically sent by your email service provider in direct response to a subscriber’s specific actions on your website, for example, once they abandon a shopping cart, browse your website, or view a specific product.

email marketing expert

Maja Stojanović – Quality Assurance Lead

“A skillful copywriter is a must-have – an engaging copy with a sense of personal connection or puns related to your brand’s name will do wonders, but try to keep it short and straightforward. Additionally, try not to overload your emails with the recommended products you’re selling – up to 4 or 5 products per email is more than enough. Keep it neat and simple!”

Email copywriting isn’t just about improving the subject line, call-to-action, or the copy of an email. It’s about all of it in order to create emails that function as automated selling machines from the moment you click send.

email marketing expert

Stefan Milićević – Sales Associate

“Don’t just think about pricing! While the biggest concern the clients and customers usually have is how much something costs, your first thought should be “What can it do for me?”. In the end, even with a $100k invested in something, you’ll end up being a millionaire if the ROI is 10x. And guess what – Essence of Email has an average of 104x ROI across all our clients! That’s right, every dollar you invest gets you 104 dollars back. So, stop calculating and start investing, because you’re not just paying for email marketing services, you’re building a road to success.”

If you are measuring your revenue return for PPC, SEO, traditional marketing etc, you need to start doing it for email too. According to Litmus’ 2018 State of Email Survey, only 30% of brands can measure the ROI of their email marketing efforts well or very well.

Having a proper business plan and measurement of all marketing channels will give you a clear vision where you need to invest more.

In very short and simple words, ROI equals the revenue within a certain period (example: a month is a good metric) divided by the cost for that specific month.

ROI % = Revenue / Cost (Marketing Investment)

You can do the calculation per campaign, per automated email, per other specific emails, per segment, or other. You can learn more in our detailed blog post about it.

email marketing expert

Tina Hadžić – Account Manager

“Make email marketing work with the rest of your marketing channels:

• Use email to support your SEO activities and drive traffic to your blog
• Grow your social media presence to turn subscribers into followers
• Build up your online reputation by encouraging subscribers to leave reviews”

It is important to note that combining email marketing with other channels can skyrocket your marketing results. Rather than using it as an isolated tool, your marketing efforts will be far more successful if you properly integrate email marketing into as many inbound campaign channels as you can.

One option is integrating email marketing with social media by adding social sharing buttons to your emails, sending emails based on your social media insights, and growing your email list through social media (Facebook, Twitter, Instagram, Pinterest).

Few other methods are integrating email marketing with your blog, your mobile marketing and your analytics.

email marketing expert

Milica Cvejović – Account Manager

“Plan your email marketing calendar ahead of time so everyone (coders, designers, copywriters, etc.) can prepare and execute all of their tasks with enough time left for any necessary edits.”

Failing to plan your email marketing campaign is setting your company’s marketing strategy up to fail. Planning ahead will ensure you are organized for big holidays and events that will bring you maximum profit.

Make sure you are using the right email marketing strategy for your business, whether you are a B2B or B2C, otherwise you risk poor engagement and wasted time. Drive your email marketing strategy above your competition through regular planning to create a solid annual email strategy suitable for your store.

email marketing expert

Jovana Vuković – Account Associate

“Track and test email performance results to continually boost ROI. Testing subject lines, CTAs, headlines, offers and abandonment emails, different design, etc. is the only way to know for sure what does and doesn’t work for your target audience.”

Cart abandonment is one of the biggest challenges that online retailers face, with 3/4  of customers walking away without ordering. On average, 67.91% of shopping carts are being abandoned, which means that only 1 out of 4 customers actually finish their purchase.

While it is impossible to convert all of the abandoned carts, there is definitely a strong possibility to recover a percentage of these abandoned carts by implementing a shopping cart abandonment email campaign. Learn more and get inspired by some of the best examples.

email marketing expert

Dejan Georgiev – Account Manager 

“List segmentation is a recipe to success. Focusing on subscribers who do engage will significantly improve deliverability, lead to better open rates, click rates, and a boost in ROI. Set up a regular schedule of emails and decide which of your personas should get which message. Don’t send everything to everyone.”

According to MailChimp, when the email lists are segmented, open rates increase by almost 19%, and CTRs by almost 22% compared to non-segmented sends.

Personalization is the purpose of list segmentation. Emails that go out to your entire list might help some people, but others will be left confused. By contrast, if you slice your email list into segments based on what you know about each user, like their buying habits, familiarity with your company, and professional background – then you send each segment of people based on personalized information.


The knowledge and expertise of our email marketing professionals combined into one service made ROI of up to 104x for our clients in 2018. Maximize your ROI by following their tried and true strategies – or, for professional assistance to boost your email marketing, book a free consultation with our “for hire” experts.

email marketing expert

What are you doing to improve your email marketing performance?

Have a tip? Submit it here!


Monika Gaberova – Marketing Associate @ Essence of Email

12 Feb 2019
ai in email marketing

5 Ways AI Can Boost Your eCommerce Email Marketing

With practices evolving over time, one of the most advanced methods to boost engagement metrics nowadays is integrating AI into email marketing strategies. To put it simply, this implies relying on software to improve your email performance.

How Do Leading Brands Use AI in Email Marketing?

Virgin Holidays

Virgin Holidays is one of the biggest travel companies, selling more than a hundred million holiday packages each year.

When it comes to choosing the right subject line for their email marketing campaign, after struggling to find the perfect subject line, Virgin Holidays chose to use Phrasee, an AI-powered language generation tool. The AI took over the process, the subject lines were generated and tested automatically. This resulted in a 2% increase in sales, which translated to more than a million pounds.

ai in email marketing

Netflix

Netflix uses AI that reviews the data generated by sources, such as the watching list of the viewer. The recommendation engine analyzes this data and sends out the most relevant recommendations for individual users. This helps Netflix to increase subscriber engagement.

ai in email marketing

How Can You Make the Best of AI in Your Email Marketing Strategy?

1. Improved Segmentation

Given the volume of customer data that has to be kept organized, it becomes increasingly difficult for online marketers to maintain it and use it purposefully. AI easily screens your customers to obtain data relevant for segmentation. By recognizing the same demographics, geographics, or psychographics, and users with the same purchase behavior, AI categorizes them into segments. Improved segmentation can significantly enhance engagement metrics, since it allows you to send relevant content to respective target groups.

2. Building More Personalized Emails

Based on data concerning buyer personas, AI helps you create more personalized emails. AI tools use natural language processing to create more actionable CTAs and copy with relevant keywords. Given a sufficient amount of data, AI could determine the price points and products which are most likely to make a customer take the desired action. AI also provides recommendations on what keywords to use in the copy of your emails for maximum conversion potential.

Furthermore, AI helps you personalize images and placement of design elements. All of this creates a pleasant customer experience since customers receive the content they expect, while at the same time increases customer engagement.

3. Auto-Generated Subject Lines

We all know that enticing subject lines can do wonders for your email marketing. AI helps you predict how likely it is that customers will open your email based on a given subject line and it can provide suggestions on which subject lines would work best with your target audience.

Additionally, AI can ensure that your subject lines are in line with the tone and the language of your brand. Phrasee is an AI platform which helps you draft better subject lines based on your brand personality and past email metrics.

4. Determining Send Times

Send times of your emails are as important as their content. For that reason, you want to make sure to send emails at the time when your audience is most likely to open and read them. AI algorithms are built to pinpoint the time when your audience is most likely to open an email. AI can do this for each individual person. This makes it a lot easier for you to create a scheduling plan.

5. A/B Testing

A/B testing plays a crucial role in marketing. By comparing two different elements, A against B, you can generate data on what drives customer engagement and use it to your advantage. You can test subject lines, email copy, CTAs, email design, and visual elements. AI can make it significantly easier to analyze data obtained through A/B testing. It can increase the number of data and provide a deeper analysis of it. Furthermore, the comparisons may be broken down into components allowing for a more comprehensive analysis.

There is a number of tools which facilitate artificial intelligence in your email marketing strategy, MailChimp, Automizy, Drip, just to name a few. AI appears to be compensating for limitations regarding what humans can do.

Embracing AI in your email marketing is a safe way to overcome these limitations. By using the best of what AI has to offer, while continuing to adhere to the best practices in email marketing, you can be sure you will see a significant improvement in your email engagement metrics.


If you haven’t incorporated AI into your email marketing strategy yet, now is the right time to begin doing so for better in-the-moment personalization – and, ultimately, sales.

Our email expert team in Essence of Email has it all in its hands. Let’s grow your sales together. Schedule a free consultation!

05 Feb 2019
grow email list with fb

How to Grow Your Email List with Facebook

Facebook, along with its 2.2 billion monthly active users, is one of the most underrated platforms by B2B marketers.

Even though Facebook is perfect for selling to customers, it can also be used to target businesses and generate leads. This is because, even when you are selling to businesses, your targets are still the individuals in that business.

You Can Reach Your Audience

Since Facebook algorithms constantly change and limit your ability to reach more of your audience, it is always a good idea to have another way to reach customers directly.

That’s why it is important to take your communication beyond social media and take advantage of Facebook to grow your email list.

Here are 5 ways to own your Facebook followers and turn your followers and page visitors into your subscribers.

1. Place a Sign-Up Form on Your Facebook Page

There are apps you can integrate into your Facebook account that allow you to collect email addresses easily.

It will only take a few minutes to connect the app you chose to your Facebook Business Page. You can customize the form with your branding style and write a quick intro to let your audience know what they are signing up for.

After the integration, the Email Sign-Up tab will be placed inside the menu, underneath your brand’s profile picture. Take a look at the MailChimp’s Sign-Up form on their Facebook page.

facebook grow email list signup

Extra tip: In addition to an email subscription form, you can also integrate another type of page where you can promote your lead magnet.

2. Make It the Theme of Your Cover Photo

Your Facebook cover photo is the image at the top of your page, and it is very often the first thing people see on your page. Make sure you use this space to create a visual that will lead people to your email newsletter.

Do not include all the details. Instead, use a captivating image and a few basic details. Add all the necessary info and the link to the description of the image.

Here are some great cover photo ideas to get inspired by. Furthermore, you should add some text to let your fans know they can also stay in touch with you through email.

3. Use the Facebook CTA Button

Make use of the CTA button located under your cover photo. You can customize this button to show different CTAs, depending on your goal.

You can easily customize this button to match your purposes. What you need to do is to hover over the button, select ‘Edit Button’, then ‘Contact You’. Here you can choose from a variety of CTAs:

• Contact Us
• 
Sign Up
• 
Send Message
• 
Send Email
• Call Now

Select ‘Sign Up’. Next, you will be asked to add a link. Add it to your subscription form – and that is it!

From now on, whenever someone clicks on the ‘Sign Up’ button, they will be taken directly to your opt-in form. 

grow email list facebook

4. Share Your Blog Content with Your Facebook Fans

You are probably already creating blog post content, so why not make the most of it?!

Just sharing a link will definitely bring traffic to your website. However, make sure you are giving your website visitors a way to join your email list as soon as they arrive.

The most effective way to achieve this is to offer a free product (i.e. a lead magnet) in exchange for their email address. It can be an eBook, a guide, a webinar, etc. You can promote this lead magnet in various ways.

Your website sidebar is a great place to put your subscription form. It is visible while people are browsing any page of your website. Another way to do this is to create a pop-up box or to promote it within your content.

5. Promotional Facebook Ads

If you have used Facebook to sell your products or services, you have probably been disappointed by its performance. This is because most people are not on Facebook with the intention to buy something.

That is why Facebook ads are a great way to grow your email list. Promote your lead magnet with them and watch your list grow.

Here are the best practices for creating a catchy ad to promote your offer:

• Use an eye-catching image
• 
Write it in a personal and conversational voice
• 
Pick a short and memorable headline
• 
Clearly state the benefits that subscribers will gain if they opt-in
• 
Include a CTA that will clarify what people need to do next

6. Create Facebook Lead Ads

Specific types of ads we would like to highlight are Facebook Lead Ads. They are quite an uncommon campaign type on Facebook.

Lead Ads have many advantages over other ways of generating leads as they do not require the user to leave Facebook or type their personal info in order to opt-in.

Facebook collects data from their users’ profiles, and automatically fills the forms.

Most importantly, you do not need to create a landing page because everything is done within the Lead Ad.

To make the most of these ads, make sure to synchronize your form with your email provider before you start this type of campaign. This way you will collect all of your new subscribers and save time on all the manual work afterwards.

fb lead ads

This post is the fourth part of serial blog posts on how to grow your email list using social media channels. Read the previous posts on growing your email list with Instagram, Pinterest and Twitter, and subscribe to our newsletter to receive more useful tips straight in your inbox.


Monika Gaberova – Marketing Associate @ Essence of Email

 

 

 


Need professional email marketing services?
Book a call with us – we have already helped over 220 companies like yours!

29 Jan 2019
build brand awareness

Why Is Email an Awesome Tool to Level Up Your Brand Awareness?

Brand awareness plays an important role in the success of every company. If you want your audience to be familiar with your brand, to recognize your products, and to be willing to listen to what you have to say, you will have to increase your brand awareness.

The goal of every business is to create a positive image. No matter how small or big it is, this message will attract attention and remain present in the minds of a wide audience.

It is a tricky and expensive endeavor to increase brand awareness. Luckily, there are ways you can reduce your costs and still accomplish your goals.

If you want your business to thrive but still be cost-effective, email marketing is a way to go. But why and how is email marketing the best tool to increase brand awareness? There are several reasons and here are just a few of them.

1. Emails Provide a Personal Approach

Emails provide a very good way for you to build trust with your customers by enabling you to personalize your messages through segmentation.

Dividing subscribers based on their age, gender, buying behavior, demography, and other criteria ensures that your audience receives content suited specifically to his/her needs. With personalization, you can always go a step further: personalize your subject line, create more trigger emails, and make sure that your customers are aware that you do care for their needs.

With email marketing, you can anticipate the needs of your consumers and at the same time create a positive image of your brand.

2. It’s Easy to Reach Out to Your Customers

Brand awareness is closely linked to the level of interaction between you and your customers. Nowadays, in the era of mobile phones, you can be closer to your customers than ever before.

Reaching out to your customers on a regular basis and sending a message that has value for them is more effective with email marketing. This way you are talking directly to them. Fifty-five percent of all emails sent are opened on mobile devices. That means that your customers receive a notification when your message is delivered to them.

On the other hand, if you are trying to reach out to your audience through social media, you are bound to wait. Your customers must go to their social media account and you need to attract their attention there and hope for the best. With email marketing you don’t need to wait, as your message is delivered instantly. In a matter of seconds, you can find out whether your message has been read.

Email marketing is an effective way to deliver quality content to your consumers and to keep in touch with their needs. Be unique, be consistent with your emails, inform your customers about upcoming events, offer discounts, referrals, provide useful information, and watch how your brand awareness is leveling up.

3. It’s Easy to Monitor the Results of Every Campaign

Precise and constructive metrics are the main characteristics of email marketing. No other channel offers so detailed information about customers’ behavior and interests.

By monitoring campaign metrics, we can draw useful conclusions, know which information is the most relevant one, plan future actions, make strategies that will bring great results, and thus increase brand awareness. With email marketing, we know when and what has to be done.

A monthly metrics report for our email marketing clients includes:

• A summary of monthly wins and red flags
• An analysis of the revenue generated through email
• A detailed analysis of all campaigns sent, including the performance of creatives, the success of A/B tests, and engagement metrics
• A report on the list health
• Recommended actions for all of the above

If you are interested in finding out more about how we can improve your brand awareness and sales portfolio using email,
book a call with us.

4. Email Marketing Is Cost-Effective

Increasing brand awareness is not always cheap, so seeking something that will give both good results and not increase your costs can be challenging.

According to the Direct Marketing Association, emails generate $40 for every $1 spent, which makes email the best tool for small and medium businesses that want to see their brand image grow and reach out to a wide audience.

Campaign Monitor compared the performance of email VS other digital marketing channels.

build brand awareness
[Infographic source: Campaignmonitor.com]
The data sends a clear message; emails perform better in almost every aspect compared to paid ads. Not just that, the data also shows that the influence of emails is constantly on the rise.

5. Emails Are a Resource That Keeps Growing!

It is predicted that there will be 7.71 billion email accounts by 2021. Not tapping into that resource is not a very good decision. It means that you are not just losing potential customers now, but that you are also depriving yourself of future development.

It is time to make smart decisions and enter the world of the most effective marketing channel – email marketing.

Book a call with our email marketing experts to find out more about how we can improve your brand awareness and sales portfolio through email marketing.


Daniela Šašić – Account Manager @ Essence of Email

22 Jan 2019
grow email list with twitter

How to Grow Your Email List with Twitter

Have you ever considered Twitter as a channel to get even more email subscribers?

43% of people learn about products and services via Twitter, and 41% provide their opinions. According to Convince and Convert survey, Twitter is almost universally on the radar of Americans. 87% of the people who responded had heard of Twitter, compared to 88% who had heard of Facebook.

One third of marketers use Twitter as a leading generation tool – making this platform perfect for promoting your content, email list, and business.

In this part of our blog posts serial “How to Grow Your Email List Using Social Media” we will unfold the necessary steps for growing your subscriber list with your Twitter account.

Create a Lead Magnet

Before we jump to different opportunities that you can take advantage of with Twitter, as always, the first thing you need to do is to create an irresistible lead magnet.

A lead magnet is a piece of content that evokes interest, attention, and admiration of the target audience.

We spoke much about the importance of a lead magnet in our previous blog posts.

Content such as an eBook, webinars, or free video tutorials are the best attraction for people to opt in to your email list. Make sure you will be adding value to people’s business and lives.

Here are 6 steps you can take to optimize your Twitter account and get the most out of your efforts.

1. Link Your Twitter Bio to an Opt-In Page

Adding your website link to Twitter may not be the most innovative idea, but linking to a landing page, with a clear call-to-action, will definitely convert much better than just linking to your home page.

Another advantage to having the link listed in your bio rather than below it (next to your location) is that the links in your bio show up all around Twitter and related sites.

When browsing Twitter, the bio is the only thing that shows up, and only links or @Mentions are clickable.

Your Twitter bio will get more exposure than you think, and having a clickable link to an opt-in page is a great way to create more signups, all with one simple action!

2. Use Twitter Tools to Offer a Freebie

You may be surprised, but there are tools that allow you to give away something free for the “price” of a tweet. After the user shares the provided link, they get the access to free content.

Most people ask for these shares within their posts, but a more powerful way of using these tools is to ask for a tweet AFTER they’ve already opted in to your mailing list.

In order to achieve this, you should redirect new signups to a page where they can “pay with a tweet”  to get even more content.

The 3-step process looks like this:

• A new subscriber will sign up to your newsletter from a newsletter signup page.
• After they confirm their email address, use your email marketing service (like MailChimp) to redirect people to a “Pay with a Tweet” page that has additional content available for the price of a tweet. Use a tool to make sure that the link they tweet sends people to your newsletter page.
• Enjoy the benefits of giving extra value to your readers and having tons of people send out direct tweets to your newsletter page!

3. Optimize Your Content for Twitter Shares

Including “Click to Tweet” option on your web page is a great way to get people to interact with your content. Additionally, it allows your content to reach new audiences. Besides your audience being able to share your content,  you can include a form for them to sign up.

This works very well for gated content where visitor needs to leave their email address before they can access it. Additionally, you can include a “Click to Tweet” on the “Thank You” page after someone signs up.

This way, when they share it with their networks, others will need to subscribe to your email list too, to sign up for the course.

grow email list with twitter

On this “Thank you” pop-up or page, add a call-to-action button. Make it a simple line of copy with the Twitter logo next to it.  When a user clicks on it, a new window will open that will allow the content to be shared as well.

This allows your followers to help you promote your list and help you boost the overall engagement with your landing pages and lead magnets.

grow email list with twitter
Extra Tip: Consider liking or retweeting these posts from your users. It’s a great way to say thank you!

4. Make Your Posts Noticeable with Twitter Cards

Twitter cards are like an extra special tweet. In addition to the standard 140 characters, Twitter cards include a multimedia element (image, video, content preview) and a link to a web page.

Another way to promote your blog posts is with a summary card. When using a summary card, your title is displayed, as well as the description, image, and the direct link to the content. This is a great way to show your content to your followers, and and it gives a little bit more information on what you have to offer on your blog.

Once people land on your blog, you can use a signup form for users to join your email list.

While different free Twitter cards like the ones mentioned so far can be used for any number of campaigns, if you really want to grow your email list, you can check out Twitter’s paid lead generation cards.

With this type of Twitter card, you get the benefit of a larger Tweet (which includes an image), plus a stand-out CTA button.

grow email list with twitter

With Lead generation cards you have more space to make your post fun and align it with your brand. The readers are 100% sure what action they should take. The post stands out, as well as the clear call-to-action.

Extra Tip: Make your call-to-action as direct and engaging as possible. Your tweet should encourage your followers to sign up. And always let people know what they’re signing up for.

5. Pin Your Important Tweets

Twitter gives you the option to “pin” a tweet to the top of your feed. This way you ensure that all of your visitors will be able to see that first post when they visit your business page. This is a great opportunity to expose your email list or a lead magnet that requires an email address.

Pin your freebie or a Twitter card you’ve created. To keep your page fresh and up-to-date, change the tweet with a new one every once in a while. This doesn’t have to be a big deal. All you need to do is to make tiny changes inside your content or switch out the whole tweet for a new one.

Extra Tip: Just keep track of the changes you’ve made to see what converts better for your followers.

6. Optimize Your Landing Pages

Your goal is to direct your followers to a landing page that promotes your email list, so make sure they are optimized for conversions.

Considering the fact that 80% of Twitter users access it from their mobile devices, and almost 85% of the population in the USA are browsing the Internet through mobile devices, optimizing your landing page for mobile is essential.

Additionally, pay  attention to your call-to-action. Actionable phrases like “Don’t miss out!” or “Let’s get started!” might significantly grow clicks and help you drive conversions from your followers. Keep the landing page clear and concise, so your followers know exactly what to do to move the process forward.

Make sure you always provide relevant content to your followers. Think about what they need and want, and if you are not sure – use Twitter’s analytics built-in tool to identify what content works best for your audience and get inspiration.

This post is the third part of serial blog posts on how to grow your email list using social media channels. Read the previous posts on growing your email list with Instagram and Pinterest, and scroll all the way down to subscribe to our newsletter and receive useful tips straight in your inbox.

Need professional email marketing services?
Book a call with us – we have already helped over 220 companies like yours!


Monika Gaberova – Marketing Associate @ Essence of Email