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Technical Lead for Flows

About Essence of Email

We build innovative email marketing programs to help eCommerce brands sell repeatedly. With 7 years of experience and 300+ happy clients in the USA, Canada, and Australia, we have the data, the experience, and the team to execute the most lucrative email marketing strategy to help brands grow. 

Although our headquarters are in Texas, all employees work remotely from the coziness of their own home, sparing time on commuting.

About the Job

The Technical Lead is responsible for handling day-to-day operations for client accounts, such as creating emails, distributing tasks to designers, copywriters, and QAs, implementing design and copy, and scheduling campaigns and automated emails. 

In this role, you will learn how to create high-quality emails, while also being able to influence the logic behind the buyer’s journey. What do we mean by this?

You will own flow creation as your area of expertise (flows are emails that are automatically triggered based on customers’ behavior). You will generate different strategic roadmaps of where the customers are on this journey. Analyzing and monitoring customer behavior and implementing data-based improvements will be a part of your daily work. Based on these analyses, you will optimize the flows and ensure that the right emails are sent at the right time to the right audience.

There are many ways of setting up flows, so if you enjoy exploring multiple solutions to a problem, then read on!

What Does the Technical Lead for Flows Do?

  • Creates and optimizes flows to drive more ROI for our clients
  • Compiles metrics in Excel or Google Spreadsheets from various technology platforms such as Google Analytics, shopping cart platforms, and email service providers
  • Creates strategic roadmaps of customer journey using online diagram software
  • Analyzes email metrics and tweaks flows accordingly in order to achieve more effective results
  • Follows standard operating procedures
  • Works with HTML code to create email templates, as well as to create drag and drop templates within ESPs
  • Implements emails on various technology platforms


  • Advanced English (both written and spoken)
  • Knowledge of HTML and CSS will be considered a plus since it is used for creating email templates, as well as implementing them on various technology platforms
  • Independent and available to work 8 hours on weekdays
  • Highly analytical and a creative problem solver
  • Detail-oriented and conscientious
  • Responsive and reliable
  • Previous experience in using analytics that supports decision-making is a plus
  • Basic knowledge of Adobe Photoshop/Illustrator will be considered a plus

Required Competencies:

Adaptability, Customer Focus, Excellence, Goal Setting, Resourcefulness, Team Player, Analytical skills

Location and Hours

Remote Job Post

Essence of Email has been a remote company from the start. Utilizing online apps for task management and tool tracking, and supporting our employees with clear procedures on every working process, we have been running a successful remote team for over 6 years. Whether you’re working next to your purring cat or on an exotic beach, you have the flexibility to work wherever, as long as it’s within your position’s mandatory working hours.

Working Hours: Monday to Friday, 13:00 — 21:00 CET.

Perks and Benefits

Remote Company, International Team

Although our headquarters are in Texas, all employees actually work remotely from the coziness of their own home, saving time on commuting. We are a team of people with diverse backgrounds, and employees are empowered by cooperating with international professionals.

Learning Opportunities

We pride ourselves on our constant will to learn and develop. Starting from day one, you will have different types of training that will help you excel in your role.

Our team levels up their game through training and useful practice examples. And the best thing? It’s a part of your everyday work!

Vacation Plan

Although we work remotely, we are aware that days off are important for mental health. This is why we established a great days-off plan granting you 18 days for national holidays and personal use, and up to 25 vacation days, making up a total of 43 days off per year.

What Happens Next


In the application form, you will be able to submit your resume and answer questions that will give us a better overview of your background. Please note that only applications in English will be taken into consideration.

The HR team will go through all the applications and pick candidates that fit the profile. Those candidates will be called in for the screening interview.


Screening Interview

The first interview will be with someone from our HR team. During this call, the person from HR will provide you with more information regarding the company and the position.

Make sure to ask all the questions you might have – this call is the place for it!


For certain positions, as a part of the selection process, we also include tasks or tests. You will be informed by the HR team about all the necessary details. Tasks are not difficult and they aim to test the level of certain skills for different job positions.

Structured Interview

After the Screening Interview and a successfully finished task, a longer interview takes place as the next step. There are 2 interviewers present during this call and it is usually about 1 to 1.5 hours long. During the Structured Interview, we dive deeper into the experience you’ve had so far regarding your education and work.

Interview with the Management

Following the structured interview, the next step is a call with the rest of the management, after which the final decision will be reached. Depending on the position, there could be one or more interviews with the management. Interviews with management are not a must, meaning we don’t always organize them. However, you might get a chance to meet someone from our management if needed. 


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