Email Expert for Strategy
About Essence of Email
We build innovative email marketing programs to help eCommerce brands sell repeatedly. With over 6 years of experience and 200+ happy clients in the USA, Canada, and Australia, we have the data, the experience, and the team to execute the most lucrative email marketing strategy to help brands grow.
Although our headquarters are in Texas, all employees work remotely from the coziness of their own home, sparing time on commuting.
About the Job
At Essence of Email, we split our work into different expertise areas and put a lot of emphasis on developing world-class experts that will own and execute that work. We believe that by concentrating on a few closely connected areas you can become great at what you do.
In this role, you will learn all there is to know about email marketing performance. You will use this knowledge to optimize the conversion of subscribers who are actively engaged in the client’s product or service, as well as re-engage those who have lost interest in the client’s brand or simply lack the motivation to interact with it. In this role, you will create campaign calendars which turn abstract ideas into tangible results that maximize the client’s satisfaction and performance.
For this position, you need to be motivated to continuously scan the competitive landscape for best practices and possess the need to constantly improve your skill set and find new things to test out. To perform this job well, you should be a highly organized individual who loves setting goals and using data to achieve them. This job will allow you to explore the endless possibilities of utilizing various email assets in order to decipher which one of them produces the highest-quality results for our clients.
If this sounds interesting so far, keep reading!
What Does the Email Expert for Strategy Do?
- Plans and coordinates work on different client accounts
- Identifies key differences and similarities between subscribers to create segments that increase email engagement
- Performs A/B testing, decides which assets work best for different campaigns, and creates A/B testing logs using Google sheets
- Crafts well-organized campaign calendars which are in line with the clients’ goals and the nature of their business
- Monitors email and mobile performance while proactively working on improving them
- Constantly researches best practices and implements them in campaigns in order to level up email performance
- Analyzes available data, learns from it, and improves the performance and conversion rate of emails
- Reports to clients and superiors on client performance and creates various reports based on clients’ requirements
- Previous working experience in a position related to digital marketing performance
- Previous working experience in a position such as Account Manager, Client Relationship Manager, or similar will be considered a plus
- Previous working experience in creating content calendars is a plus
- Working experience in email marketing and knowledge of the field is a major plus
- Proven results in digital marketing performance
- Fluent English (both written and spoken)
- Previous working experience with various software platforms related to both project management and digital marketing (such as Asana/Trello, Klaviyo, Mailchimp, etc.)
- Strong organizational, time management, planning, and prioritization skills
- Highly creative and out-of-the-box thinker with an analytical approach to problem solving
- Willing to go the extra mile to ensure client expectations are met, or even better – making client delight happen
- Comfortable with being measured through KPIs
- Familiarity with A/B testing (demonstrable experience a plus)
- Previous experience in marketing campaign development and execution is a plus
Communications – English (Oral & Written), Customer Focus, Goal Setting, Listening, Organization/Planning, Resourcefulness, Creativity, Analytical skills
Location and Hours
Remote Job Post
Essence of Email has been a remote company from the start. Utilizing online apps for task management and time tracking, while supporting our employees with clear procedures on every working process, we have been running a successful remote team for over 6 years. Whether you’re working next to your purring cat or on an exotic beach, you have the flexibility to work wherever as long as it’s within your position’s mandatory working hours.
Working Hours: Monday to Friday, 13:00 — 21:00 CET
Perks and Benefits
Remote Company, International Team
Although our headquarters are in Texas, all employees actually work remotely from the coziness of their own home, saving time on commuting. We are a team of people with diverse backgrounds, and employees are empowered by cooperating with international professionals.
We pride ourselves on our constant will to learn and develop. Starting from day one, you will have different types of training that will help you excel in your role.
Our team levels up their game through training and useful practice examples. And the best thing? It’s a part of your everyday work!
Although we work remotely, we are aware that days off are important for mental health. This is why we established a great days-off plan granting you 18 days for national holidays and personal use, and up to 25 vacation days, making up a total of 43 days off per year.
What Happens Next
In the application form, you will be able to submit your resume and answer questions that will give us a better overview of your background. Please note that only applications in English will be taken into consideration.
The HR team will go through all the applications and pick candidates that fit the profile. Those candidates will be called in for the screening interview.
The first interview will be with someone from our HR team. During this call, the person from HR will provide you with more information regarding the company and the position.
Make sure to ask all the questions you might have – this call is the place for it!
For certain positions, as a part of the selection process, we also include tasks or tests. You will be informed by the HR team about all the necessary details. Tasks are not difficult and they are intended to test the level of certain skills for different job positions.
After the Screening Interview and a successfully finished task, a longer interview takes place as a next step. There are 2 interviewers present during this call and it is usually about 1 to 1.5 hours long. During the Structured Interview, we dive deeper into the experiences you’ve had so far regarding your education and work experience.
Interview with the Management
Following the structured interview, the next step is a call with the rest of the management, after which the final decision will be reached. Depending on the position, there could be one or more interviews with the management. Interviews with management are not a must, meaning we don’t always organize them. However, you might get a chance to meet someone from our management if needed.