Technical Email Marketing

How to Keep Your Email List Clean After a Giveaway?

Have you ever performed an email list clean-up? How do you maintain your list hygiene? We’ve talked about the importance of list hygiene multiple times, but we have to stress...

AMP in Email: Applications and Inspiration

From the late '90s to the early ‘00s, emails and web pages were on a similar development path, but later...

How to Improve Email Deliverability During the COVID-19 Crisis

Now more than ever, brands need to improve their email deliverability and make sure that their emails actually reach subscribers'...

ESP Migration Guide for eCommerce Shops

Email service providers (ESPs) are essential for brands looking to invest in email marketing. As your brand grows, you may...

The Essential Guide to Optimizing Your Emails for Mobile

On average, mobile users check their emails about three times more than desktop users, making them responsible for at least half of all the opened emails. Since mobile users are...

11 Tips to Make Sure Your Emails Avoid Spam Filters

Emails ending up in a spam folder is perhaps the worst nightmare of online marketers. The 2017 Deliverability Benchmark Report...

Problems with Your Email Subscriber List? Try List Cleaning!

We often hear eCommerce entrepreneurs complain about “huge bounce rates”. Or, having emails stuck in folders other than the inbox....

How to Upload Your Email Subscriber List to Social Media Platforms

Email and social media require different strategies in order to reach your potential as well as your existing customers. Despite...

Email Blacklist Check: How to Avoid Getting Emails Blacklisted

Email marketers have a big fear of ending up on blacklists (with good reason too). Having email blacklist can result in a dramatic drop in deliverability of your emails and...

6 Tips to Create Better Mobile-Friendly Emails

With 68% of emails being opened on mobile devices, creating a mobile-friendly email, especially for online retailers, is no longer...