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Email A/B Testing: Top 6 Tests to Boost Your Campaign Results Today

Email A/B testing can be one of the simplest, yet most valuable initiatives you can implement for your email marketing program. Different A/B tests focus on improving different metrics, with the...

How to Create an Ideal Abandoned Cart Email

Cart abandonment is one of the biggest challenges that online retailers face with three-quarters of customers effectively walking away without...

eCommerce Marketing Podcast Interview with Xiaohui "X" Wang: Easy Email Marketing

We had the pleasure of being interviewed by Robert Kilonzo over at the eCommerce Marketing Podcast, where we chatted about...

Email Marketing for eCommerce: Customer Acquisition or Retention

In this post, we’ll explore the purpose of email for eCommerce within your marketing mix, namely – is email most...

6 Silent Killers of Your Email Marketing

When done correctly, email is one of the most effective marketing channels. But still, many businesses are watching their open rate tank because of careless mistakes. A low open rate...

4 Hidden Costs of Batch and Blast Emails

When it comes to email marketing, “Batch & Blast” is a common practice. Like all types of emails, there is...

How Inactive Subscribers Affect Email Deliverability

Out of five commercial emails sent, one never reaches the inbox. They can end up in the junk, spam or...

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