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Automated Emails: The Bread and Butter of Successful Email Marketing

One-off email campaigns and newsletters will always be part of your email marketing strategy, but smart companies know that setting up automatic email campaigns that are triggered by subscriber’s actions...

Key Steps in Setting Up a Profitable Email Marketing Program

Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? 91% of...

Top 13 Email Marketing Mistakes and How to Avoid Them

Email marketing is the most effective digital marketing channel delivering the highest ROI. However, a mistake in your email campaign...

Increase Email Open Rates with Emojis 📈

Since emojis got popular in the 90s, the written language changed forever. From the White House using emojis in 2014...

5 Key Differences Between B2B and B2C Email Marketing

If your online business sells both to customers and to other businesses, it’s important that your email campaigns are fine-tuned to these two audiences. To help you deliver efficient email...

The 3 Conversion Marketing Practices You Should Be Using

You should know by now the email is the highest converting channel. Email has an ROI of $41 for every...

7 Ways to Make Your Transactional Emails More ‘Wow’

Transactional emails are hardly synonymous with a sense of excitement. This is why they are often overlooked by webmasters and...

Advanced Email Segmentation [FREE Video Tutorial]

Advanced email segmentation is at the core of effective email marketing. Segmented messaging has been proven to generate more engagement, increase...

Email Marketing Segmentation: Slice Your Email Database Effectively

How not to get blacklisted? How to improve conversions? How often to send an email? There are a few secrets to running successful email marketing campaigns, and segmentation is one...

How Online Stores Can Maximize Profits Using Annual Email Calendars

Failing to plan your email marketing campaign is setting your company's marketing strategy up to fail. Planning ahead will ensure...

Effective Email Segmentation: How to Use RFM Strategy

eCommerce store owners use sophisticated techniques for email segmentation. RFM analysis is one such popular customer segmentation technique that can...

Email List Segmentation: Target Your Clients Like a Professional

What makes email an effective marketing channel? Some say that the secret sauce is email list segmentation—the practice of dividing your...

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