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5 Email Personalization Tips to Increase Customer Engagement

As subscribers get fatigued by the increasing volume of emails in their inbox, email personalization is no longer a choice for your marketing emails. Nowadays, customers are expecting relevant, tailored,...

7 Creative and Proven Ways to Grow Your Email List

One of the key ways to improve your email marketing is to grow your email list quickly and intelligently (hint:...

How Often Should You Email Your Subscribers?

If you send too often, you risk alienating your list and generating too high of a contact loss rate, driving...

Problems with Your Email Subscriber List? Try List Cleaning!

At various times during conversations with eCommerce entrepreneurs, we hear them complain about “huge bounce rates”, having emails stuck in...

Email Approval Process When Hiring an Email Agency

In the world of email marketing, it often seems that quality and quantity are in a bitter struggle. For us at Essence of Email, a balanced approach is everything. That’s...

How to Calculate and Improve Email Marketing ROI

The potential of email is immense. In just 4 years from now, it is estimated that the number of email users will grow...

5 Emails That Turn Subscribers into Customers

Once you get people to subscribe to your website, the next goal is to get them to make their first...

Track Your Marketing Success: See How $1 Turns To $10

Over the last decade or so, marketing has been revolutionized by the use of data analytics. These days, you can...

Automated Emails: The Bread and Butter of Successful Email Marketing

One-off email campaigns and newsletters will always be part of your email marketing strategy, but smart companies know that setting up automatic email campaigns that are triggered by subscriber’s actions...

Key Steps in Setting Up a Profitable Email Marketing Program

Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? 91% of...

Top 13 Email Marketing Mistakes and How to Avoid Them

Email marketing is the most effective digital marketing channel delivering the highest ROI. However, a mistake in your email campaign...

Increase Email Open Rates with Emojis 📈

Since emojis got popular in the 90s, the written language changed forever. From the White House using emojis in 2014...

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