From Starbucks to Uber – See How They Nail It With Email Marketing
Considering the number of eCommerce emails received daily, companies are in a constant competition to deliver the most eye-catching and highly effective emails. When thinking about the next email marketing campaign, everyone needs a little bit of inspiration to get all things done better. Whether you are looking for a starting point or you already have an idea that needs improvement, here are the examples of top brands with super effective email marketing.
1. Intriguing Subject and Opening Line by Suiteness
You would probably agree that a simple question like ”Do you like your family?” will provoke the recipient’s curiosity to open the email and see what it is about. Whether your answer is yes or no, the email has an appropriate offer to both target groups. If you find yourself a family person, there is a packet arrangement for you and your family, and if you need some personal space – there is an option for you as an individual, too. For both choices, the CTA button is the finishing touch and it leads the recipients where you want them to be. The template color design with black and gold adds some luxury and makes it more appealing. Creating an intriguing subject line is a great way to boost your open rates, and the solution is satisfying for the different customers you’re trying to reach.
2. Starbucks Knows How to Manifest Why Less Is More
The simpler, the better. May this astonishing design from Starbucks give you some inspiration and teach you that the less complicated, the more welcome and more effective the email will be. Nothing but a simple, clean design, accompanied by a clear message of what the recipient can expect in the future.
If you still haven’t arranged Welcome emails for your new subscribers, it is now time to give us a call.
3. Zapier Perfectly Implies the Problem/Solution Technique
A great way to lure your reader’s attention is implying a problem they might have and offering a solution which shows you care. The catch here is to determine what your audience might be struggling with, to mention why that problem is bad, and then promise a solution by just one click on the CTA button.
4. Use Some Inspiration from Trello’s Creative CTA Buttons
Usually, people get bored of the same old stuff, like the classic ”Click Here” or ”Read More” CTA buttons. The following email from Trello shows an example of uncommon and wisely-thought action-driven buttons.
5. Uber Knows How to Get Straight to the Point
Another example of a simple text with a clear action button. This makes the email perfect for busy subscribers who don’t have the time to read long messages. It is nice how Uber’s newsletters always get you straight to the point, and that invokes user’s satisfaction. For those who want to explore more, there is a link you can follow to learn more about their promotions. Uber’s emails are mobile-friendly and they also provide a useful map with information about your rides and the entire route.
6. See How Moo Converts Users by Inducing a Sense of Urgency
You probably already know that creating a sense of urgency is almost always a good choice for instant user conversion. Starting with a catchy subject line ”Sale ends… tonight” and following some other emergency elements throughout the email’s body, like ”You’re just in time” and ”Final hour”, Moo implies a need to act faster. They also provide a simple and pleasant design, which easily attracts users to click the ”Shop now” button and land on the product offering page. Think how you can apply this technique for successful user conversion.
7. Copyblogger Mixes Elements up
A clear, relevant CTA button follows in the middle of the email rather than the bottom:
And then, they provide additional content blocks with related articles to give the readers a choice of their own.
This email gives a great example of incorporating different elements. The conversational story is catchy and can easily hook the reader, the CTA button for their services is wisely placed in the middle, and at the bottom the readers can find more related content if the lead story wasn’t in their interest.
8. Get Inspired by Microsoft Cool Email Quizzes
Adding some fun and interaction will most likely engage more users to your email. Microsoft does this by creating special quiz rewards, emails which revolve around different subjects, and offering the recipients an opportunity to earn Microsoft rewards points. Later, those points can be redeemed for coupons, prizes, offers and more, and that’s what keeps the users engaged.
In addition to the main questions, there are a couple of other chances to earn the points:
9. GasBuddy’s Example of a Personalized Email
Personalized emails are always appreciated and they build long-lasting relationships with your subscribers. GasBuddy gives the users the insight into their driving habits and some tips on how to improve them. The subject line is ”How did your driving stack up in September” and it’s self-explanatory about what to expect from the email. There are many ways to personalize your emails, and this company offers users to look at the statistics about their driving in the past month, some tips, and a CTA button for the past trips.
10. Clean & Informative Design by Canon
Canon maintains a clean and simple look by using bright colors and informative design. The red font and the green CTA are hard to be ignored and catch the attention instantly. The products are displayed on either sides of the email body, but the design stays clear.
11. Creative Holiday Email Campaign by Collin Street Bakery
The holiday season is the best shopping period of the year. If you run an eCommerce business, don’t miss the holidays to add an additional value to your customers. FREE SHIPPING is one way to do so, just as our clients Collin Street Bakery have done in their latest Cyber Monday campaign. Besides this one, holidays like Halloween, Black Friday, Christmas and Easter, etc., are perfect for letting people know about the special offers you have.
Make sure you create an effective email marketing campaign and notify your customers about the awesome deals with the right emails.
Do You Feel Inspired Yet?
These are some of our favorites! We hope you got some inspiring ideas on how to create excellent emails. There are a lot of elements to be included, but don’t let that overwhelm you. Choose wisely depending on your targets and goals, but keep these things in mind:
● In most cases – the simpler, the better, or at least keep the design clean and readable
● Don’t be afraid to mix more elements – just keep your point and stay relevant
● Creating a sense of urgency is an instant technique for customer conversion
● Offer problems & solutions your audience will find helpful
● Your emails could use some fun, like quizzes or other rewarding interactive content
● Engage your audience with personalized emails
● Don’t forget to add a meaningful call-to-action button
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Monika is a millennial with an entrepreneurial heart. She joined Essence of Email as a Marketing Associate after 2 years of experience in the field. As an e-business graduate, she is totally digital, except when she’s playing a game of basketball or going for a hike.